The Sports Den

The Sports Den The Sports Den is central Wisconsin's headquarters for everything bikes, boards, and skis. With a full service department to take care of your repairs.

With brands from Trek, Specialized, Aventon, Electra, Haro, Salomon, and many others.

How you pack your bag matters just as much as what goes in it. 🎒🌲 September hikes can mean big temperature swings, espec...
09/11/2026

How you pack your bag matters just as much as what goes in it. 🎒🌲

September hikes can mean big temperature swings, especially in wooded areas where mornings are cool and midday warms up fast. A good rule of thumb: pack your most-needed items at the top, keep layers accessible, and always bring more water than you think you need. 💧💧

"I have an aerodine bike that was not registering my info. A few minutes of inspecting my bike was enough for the guys a...
09/11/2026

"I have an aerodine bike that was not registering my info. A few minutes of inspecting my bike was enough for the guys at Sports Den to find the problem; indicate how to fix it, give me an approximate cost; and how long it would take to fix it. They met all my expectations in a timely manner, and at the cost quoted.

Excellent work!" - Lee Kaschinska

Thank you ,Lee, for the kind words and thank you for your business!

Autumn presents the ideal conditions for cycling, with invigorating mornings, reduced humidity, and vibrant foliage. Vis...
09/11/2026

Autumn presents the ideal conditions for cycling, with invigorating mornings, reduced humidity, and vibrant foliage. Visit us today to optimize your fall riding experience.

09/10/2026

We unboxed a set of Atlas bars, and it's a good reminder that not every upgrade needs to be complicated. Strong 7000-series aluminum, a GL Tune that takes the edge off for long days, and your pick of rise to match your setup.

Come by THE SPORTS DEN and check them out.

September riding hits different. 🚴‍♂️ The summer crowds have thinned out, the air has that first hint of cool, and the r...
09/10/2026

September riding hits different. 🚴‍♂️

The summer crowds have thinned out, the air has that first hint of cool, and the roads feel like they belong to you again. If you've been waiting all summer for the perfect conditions, this is your month. Get out there while the riding is still this good. 🙌

"There's definitely one over there." 🎣😄 The best fishing days aren't always about what you catch. Sometimes it's just th...
09/10/2026

"There's definitely one over there." 🎣😄

The best fishing days aren't always about what you catch. Sometimes it's just the company, a couple of rods, and absolutely nowhere else to be on a September afternoon. ☀️

"Very friendly & knowledgeable staff." - Nikki GrabowThank you, Nikki, for the positive comments and thank you for your ...
09/10/2026

"Very friendly & knowledgeable staff." - Nikki Grabow

Thank you, Nikki, for the positive comments and thank you for your business!

"Knowledgeable and friendly staff, quality products, skilled service employees😊" - Jean/Ken SwensonThank you Ken and Jea...
09/10/2026

"Knowledgeable and friendly staff, quality products, skilled service employees😊" - Jean/Ken Swenson

Thank you Ken and Jean for your positive feedback and we appreciate your business as well, we hope you enjoy your new e-trike!

"Great product great service,always willing to help you out with any questions or concerns or help with service." - Dal...
09/09/2026

"Great product great service,always willing to help you out with any questions or concerns or help with service." - Dale Federwitz

Thanks Dale for the positive comments and thank you for your business, enjoy your new e-bikes!

09/09/2026

Mikayla Parton's been putting the FOX Podium inverted fork through its paces, and it's easy to see why she's charging harder on it. It rides like a downhill fork but stays in a familiar single-crown setup, giving her the stiffness and confidence to hold a line at speed.

Stop by THE SPORTS DEN and we'll show you what it's about

Address

1202 S. Central Avenue
Marshfield, WI
54449

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 9am - 3pm

Telephone

+17153848313

Website

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