TrueGether is an innovative new way to buy and sell your products. It provides a brand new way to engage with buyers and sellers by increasing trust in between them. It is getting harder and harder to trust people in the digital age. In the old days, people bought and sold items face-to-face, but in this digital age, commerce is global, and transactions often take place with an “assumed trust.” You assume that you’ll pay someone for an item you want to own, and that they will deliver it to you, on time, in good condition, right? TrueGether is an innovative new way to buy and sell products based on trust. Developed by software entrepreneurs Prashant Saraswat and Anup Modi of Long Island, New York, TrueGether is “a global marketplace to buy and sell items with trust built on social and professional profiles.”
Since the Internet can be so anonymous, TrueGether is attempting to make an online marketplace that’s not anonymous. TrueGether utilizes information from people’s social media accounts such as LinkedIn and Facebook. Members have social profiles showing their social connections, recommendations, and feedback from others, so others get a true sense of who they are, where they’re from, and what they’re about. In other words, they can see that the product being sold isn’t by an anonymous seller, but, rather, a real-life person who is not out to scam them. TrueGether.com is the website where members come together to list items for sale, browse what others are selling, and conduct transactions to find cool bargains online. Prashant worked in various roles at FatWire Corporation from 2000 till 2011 until FatWire was acquired by Oracle in August 2011. Anup worked as Director of Software Development at Oracle in NY and has contributed towards the success of large companies like News Corp, Barclay's Capital and Walmart.
