01/23/2021
ÁNGELA MARÍA ROMERO: THE QUEEN OF MAKEUP WHOLESALE
The Colombian immigrant and businesswoman shares the key to break through the competitive sales and beauty market.
Her dream began in a small apartment crammed with boxes, and today it boasts a showroom and warehouse of more than 22,000 square feet. A milestone for Ángela María Romero, an immigrant from Cali, Colombia, who, after being fired from a liquidation company, began to knock on doors selling all kinds of merchandise until she specialized in the cosmetics sector, a competitive beauty segment that is now adds the sale of facial and hair care products.
“I came to Miami in 1997, she was 27 years old and had just graduated from university. I found myself in a completely different city than the one we see today. I remember that there were many job opportunities for immigrants because it was not an overcrowded city, and in a very short time I managed to locate myself. I was a babysitter, I cleaned houses, then a waitress, and always with the mission of doing things well, no matter how humble the job was, ”Angela María Romero, owner of Wholesale Cosmetics and Whole Sale Makeup, told DIARIO LAS AMÉRICAS , both large-scale sales companies with which it reaches five continents.
"Currently I distribute and market with more than 50 brands including L'Oréal, Maybelline, COVERGIRL, Revlon, to name a few, but in the need to expand I added to our catalog alternative and less conservative brands that in Asia and Oceania cause a sensation ”Said Romero, who, through his companies, Wholesale Cosmetics and Whole Sale Makeup, has managed to take over the Hispanic and English-speaking markets around the world.
“The Internet has really been my greatest ally when it comes to positioning ourselves. We are a family business that has managed to be a leader in the sale of wholesale and clearance products. That is why we are now trying to add brands, incorporate new hair products and provide the best personalized advice for those seeking to start their own business buying and distributing beauty products ”.
Inspiring through example:
Being the sixth of seven siblings, Ángela María Romero recognizes that she comes from the bosom of a humble family in which the example of her mother __________ hers, was vital, forging in her perseverance and tireless work.
“My mother, may she rest in peace, was an oak tree. She had no formal education and did not work. I remember that my father left home when I was 8 years old, and despite that, she never stopped being a warrior. We never lacked anything, and that shaped me as a professional, an entrepreneur and a leader, ”said Romero, who acknowledges that she does not collapse with anything, no matter what adversity arises.
“I have stood up despite all the obstacles: pandemic, shipping problems, suppliers, etc. I always tell my team that we are still standing, and that is her example, and last year, despite the crisis, we grew more than 100%. That's why I tell women to never stop dreaming, believing, fighting and seeking financial independence so necessary to consolidate self-love and a successful life path ”, she concluded.
If you want to know more about Wholesale Cosmetics and Whole Sale Makeup visit www.cosmeticosalpormayor.com and www.wholesalemakeup.com, or follow them on her Instagram account and .
