Mattel Toy Store

10/27/2026

Embrace the festive spirit of the season with the 2026 Holiday Barbie Doll. This year’s doll is the picture of seasonal glamour in a breathtaking red gown ensemble. A sweetheart neckline leads gracefully to an oversized bow at her waist, while layers of luxe fabric in the skirt reveal a peek of her red holiday heels. She’s an elegant gift or addition to your collection - now available at the Mattel Toy Store location near you, while supplies last!

333 Continental Blvd. El Segundo, CA 90245
Tuesdays-Saturdays from 10AM-5PM
visit matteltoystore.com for additional information!

10/23/2026

The Mattel Toy Store Holiday Tent is still going strong, with incredible savings of UP TO 70% OFF!
Discover amazing deals on your favorite brands, including Hot Wheels®, Barbie®, Fisher-Price®, and so much more!

NEW DEALS ADDED WEEKLY!
There’s always something new to discover, so shop often and save big all season long!
The holiday savings continue through December!

The Mattel Toy Store Holiday Tent
1955 E. Grand Ave. El Segundo, CA 90245
Tent Hours: Thursday–Saturday | 10 AM–5 PM

BIG BRANDS. BIG SAVINGS. ENDLESS HOLIDAY FUN!
Visit our page for more details!

10/23/2026

This incredible remote-controlled Subaru Impreza Rally is sweeping around the last corner of the final stage. Grab one for yourself before they’re gone, and try your hand at driving a rally legend.

Available exclusively at the Mattel Toy Store - El Segundo or online at Mattelcreations.com
Hurry in, while supplies last. Limits and exclusions may apply

333 Continental Blvd. El Segundo, CA 90245
Tuesdays-Saturdays from 10AM-5PM
or visit matteltoystore.com for additional details!

10/22/2026

UNBOX A WORLD OF HOLIDAY FUN!
The Mattel Toy Store Holiday Tent is still going strong, with incredible savings of UP TO 70% OFF!

Discover amazing deals on your favorite brands, including Hot Wheels®, Barbie®, Fisher-Price®, and so much more!

NEW DEALS ADDED WEEKLY!
There’s always something new to discover, so shop often and save big all season long!
The holiday savings continue through December!

The Mattel Toy Store Holiday Tent
1955 E. Grand Ave. El Segundo, CA 90245
Tent Hours: Thursday–Saturday | 10 AM–5 PM

BIG BRANDS. BIG SAVINGS. ENDLESS HOLIDAY FUN!
Visit our page for more details!

Get your favorite toys straight from the source!

10/16/2026

10/10/2026

Get ready to unwrap incredible savings, discover your favorite Mattel brands, and find the perfect gifts for everyone on your list!

The Mattel Toy Store Holiday Tent opens Saturday, October 17, 2026!

Stay tuned—more exciting details coming soon! 🎁✨

Get your favorite toys straight from the source!

10/06/2026

Start your engines!
Matchbox The Movie premieres October 9th on Apple TV and fans can jump into the epic action - wheesl first! Toys inspired by the heart-pounding adventure now available at a Mattel Toy Store near you - while supplies last!

333 Continental Blvd. El Segundo, CA 90245
Tuesdays-Saturdays from 10AM-5PM
or visit matteltoystore.com for a location near you!

Get your favorite toys straight from the source!

10/03/2026

Available now at the Mattel Toy Store for Hot Wheels Legends 2026

10/02/2026

Visit the Mattel Toy Store AND our event booth at the Hot Wheels Legends Tour stop in El Segundo! 🔥
Saturday, October 3!
Be sure to shop both locations for special Hot Wheels® products and collectibles—while supplies last!
Time: 9am-1pm PST Address: 2031 E Mariposa Ave, El Segundo, CA 90245

09/26/2026

Visit the Mattel Toy Store AND our event booth at the Hot Wheels Legends Tour stop in El Segundo! 🔥
Saturday, October 3!
Be sure to shop both locations for special Hot Wheels® products and collectibles—while supplies last!

Time: 9am-1pm PST Address: 2031 E Mariposa Ave, El Segundo, CA 90245

07/23/2021

Good luck TEAM USA! 2021 Olympics start today!!

07/16/2021

Looking for a fun job with great employee discounts on toys?!?!?! Come join our team!

Learn more about applying for Seasonal Toy Store Associate at Mattel

06/10/2021

This Saturday June 12th we will be opening at 12pm. See you soon!

06/03/2021

Come on in and check out the Spirit Untamed toys just in time for the movie release🍿

03/04/2021

02/18/2021

SMALL BEGINNINGS
In 1952, an English engineer named Jack Odell was faced with a problem when his young daughter told him that kids were only allowed to bring a toy to school if it was small enough to fit inside of a—you guessed it—match box.

Tapping into his experience making die-cast car parts (and not wanting to disappoint his daughter), Jack scaled down the realistic details of a life-size steamroller into a toy that fit into the palm of his daughter’s hand—and, of course, a match box.

The rest is history.

Matchbox soon became one of the most popular die-cast car brands on the planet, and we continue to uphold the highest standards for making realistic vehicles that give kids the freedom to explore the world and discover their independence.

02/18/2021

When a sudden rock slide separates a convoy and creates a roadblock, a group of ‘Haulers’ is called in to help clear the roadway and reunite the travelers. ...

12/10/2020

12/02/2020

The 12 year old professional skateboarder and surfer, Sky Brown, has been unveiled as the latest Bar

11/20/2020

There are three dolls covered in more than 5,000 Swarovski crystals.