Ski Center

11/21/2025

It’s beginning to look a lot like Christmas! Especially with a new snowboard under the tree! We are ready to help those dreams come true. Ski Center in Midlothian and the West End.

10/07/2025

Don’t miss out! The Ski & Board Swap and Sale going on again this weekend at the Ski Center. Huge selection of used kids skis & boots. Www.theskicenter.com for more information

06/09/2025

Ski Center is more than just a winter Ski & Snowboard shop! We have everything you need for summer fun. Boardshorts & bikinis, wakeboards& waterskis and so much more!

05/27/2025

Never to early to Save and Plan for your next Ski & Snowboard trip!

Founded in 1996 with a passion for chasing snow and following our dreams. Locally owned and operated. Carrying all of the latest styles and technology.

12/17/2024

Got growing kids? We’ve got you covered! Ski Center’s Junior Trade-In Program helps families stay on the slopes without breaking the bank. Purchase top-notch gear from brands like Atomic, Salomon, Nordica, Volkl, and Blizzard, and get guaranteed trade-in credits up to $100 for skis or snowboards and $50 for boots. Gear up and trade up-winter fun awaits!
|JuniorSkis

12/08/2024

It’s finally here—Massanutten opens next weekend! Are your boots, boards, and layers ready? 🏂 If not, no worries—our crew at Ski Center is here to hook you up with the best gear in the game. Don’t wait ‘til the last minute; come see us this week and hit the slopes like a pro!

12/01/2024

Ladies, it’s your season to shine! The 2024/2025 snowboard lineup is stacked with top-tier picks like the beginner-friendly Salomon Lotus, the all-mountain-ready Never Summer Breezy Rider, and the freeride legend Jones Dream Weaver. Your dream board is here—let’s make it happen at Ski Center.

11/30/2024

Chilly mornings and frosty nights are here in Virginia! ❄️ Don’t get caught in the cold—layer up with our premium thermals like the Micro-Elite Chamois and Pepper Bi-Ply for kids. Stop by Ski Center today!

11/23/2024

It’s official! The holiday season is here. Which means the ski and snowboard season has started. Let the Ski Center to be your first Merry Christmas!!

11/20/2024

The POD Ski & Snowboard Sale! At our Midlothian location. 2024 Ski & Snowboard equipment at 40% to 50% Off! .

11/19/2024

Level up your ski game with the Atomic Bent lineup and the Hawx Prime 100 BOA boots! 🎿 Whether you’re carving groomers, hitting the park, or floating in powder, these skis and boots are built to perform – and the graphics are pure art. Shop the collection in-store now! 🏔️

11/15/2024

We’re thrilled to share this year’s lineup from ! They’ve got some incredible graphics this year, and we’re excited to be carrying the Meteorite and Mercury bindings. Swing by our midlo or broad st location to get some of this years jones collection.