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Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 6pm Sunday 10am - 6pm

Mermaid Books

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Milford, CT
Mermaid Books

A community bookstore for fishies of all ages in Milford, CT No one’s ever found it, but folks here love to tell the story.

Legend has it that real-life buccaneer Captain William Kidd buried treasure on Charles Island, off the Milford shoreline. Like peanut butter and jelly and Jay and Beyoncé, scallywag pirates and magical mermaids go together. So, we named our little bookstore Mermaid Books, in a nod to Milford’s history and all the fun we have celebrating it. Located in downtown Milford, right off the green, Mermaid Books is women-owned and family-friendly. When we open we’ll offer story times, author events, and workshops and classes for fishies of all ages, big and small. We’ll also collaborate with schools and nonprofit groups focused on literacy and learning. We’re looking forward to becoming your neighborhood spot for new books and bookish gifts, toys, bits and bobs. Keep an eye on this page and our Instagram for updates on our grand opening, social media giveaways, sneak-peek shopping events and more!

09/29/2026

There’s a new pooch in town! But sweet little Snickerdoodle keeps making mistakes. Will his new adoptive family love him as much as the family cat, he wonders? Will he ever feel like he belongs?

Author and illustrator Victoria Kann’s newest character teaches important lessons about accepting yourself, giving yourself grace when you’re still learning, and always being true to who you are. We can’t wait for her to join us on Sunday, November 8, to read Snickerdoodle and also celebrate the 20th anniversary of her beloved series, Pinkalicious! 💕💕

Come help us welcome Victoria. Coloriffic attire is highly encouraged — done your Pinkalicious best!

We hope to see you there!
❤️💛🧡💚🩵💙🩷

09/27/2026

This is it, friends, the time has arrived! Decorative gourd season is upon us! Sweatah weathah!

More good news? Our October calendar is a veritable cornucopia of autumnal delights (see what we did there?), featuring something for everyone — from craft nights and book clubs to storytimes and fall festivals.

Who’s excited? Grab tickets for the ticket-requiring things at the site, and watch this space for more updates aplenty. 🍁🍁🍁

09/25/2026

Happy 9-25 to all who celebrate. ✨

In honor of Dolly and her lifelong mission to put books in kids’ hands, this week we donated three dozen children’s books and games to New Haven Reads, an organization that shares that goal. Today would be a great day to donate to them or to Dolly’s Imagination Library (Imagination Library) — or to simply pull up a chair and read with a small person you love.

Here’s to you, Dolly. We miss you. 💕

09/24/2026

We’re so excited to welcome local author Risa Lazaroff-Bhutta to the shop this weekend for a reading of her new picture book The Missing Piece: The Band That Came Together. Risa will be joined by musician Matt Pacheco for some family-friendly acoustic tunes. We hope to see you! (Note that we will update with a rain date if the weather isn’t safely navigable Sunday A stay tuned!)

09/23/2026

On the first full day of fall, the very best season (and no, this is not up for debate), you might find yourself thinking about change, about the past, about the passage of time. Perhaps your nest is empty for the first time. Perhaps a beloved pet is moving a little slower all of a sudden, or your life looks different in some way this September from how it looked last year. The nostalgia! The moody weather! The darker, cooler days. We are very much here for fall, but there’s something about the shift that that puts us in our feels.

The best part of being here every day is getting to know all of you — what you do, what you like to read, the books you adore. Last week one of the best of you came in with the most generous, thoughtful gift: a pair of books personally inscribed by none other than Booker longlisted author Emma Cline (who else has Switzy on their TBR?) and his favorite book of all time, Plainsong, by Kent Haruf, a perfect read, it turns out, for anyone feeling vaguely wistful or nostalgic. It’s a beautiful book, I am really enjoying it, and it moved me so much to receive it. (Thank you again, btw, kind person and Mermaid patron. I don’t want to embarrass you, but you know who you are.)

What a joy it is to share art that moves you! What a gift, what an opportunity. Thanks for coming in to gab with me and the rest of us merfolk about the art that stirs you up inside. ❤️

09/21/2026

Yes, friends, the moment you’ve all been waiting for is finally (OK, almost-finally) here! ACOTAR 6, A Court of Splintered Harmony, is coming in hot — we’re just about a month out from pub day!

And to mark the occasion — YES, you guessed it — we’re planning a party! With our good friends at Cafe Atlantique, no less. Join us on Monday, October 27 at 10pm for snacks, sips, themed games and craft, and to become one of the first SJM fans to snag a copy of her long awaited new novel, copies of which we’ll hand out promptly at midnight. PJs WELCOME!

Visit mermaidbooksct.com/events to secure tickets and line up your preorders, if you haven’t already.

We can’t wait to see you! ✨✨✨

09/09/2026

That’s a wrap on our Summer Reading Bingo Challenge! Congrats to the 10 super-readers who completed all of the tasks on our bingo board to scoop our grand prize. We are SO proud of you, and we were psyched to send you home with a few Mermaid goodies and a free book. Go, you! Keep the momentum going in school; see you next summer. 🫶🏻👏🏻

09/03/2026

What are y’all doing this fall? Any interest coming over and yapping books with new friends?

Great! Have we got plans for you. We’re launching two clubs this fall, and we’re thrilled to announce their first picks.

The details:

⭐️ Big Weird will read The Hounding, by Xenobe Purvis, a buzzy debut that’s developed a cult following, with spooky vibes perfect for October. This group will meet for the first time on Wednesday, October 21 from 6:30pm-8pm(ish) at the shop.

⭐️ Second-Chance Romance will discuss Ellen O’Clover’s second romance for an adult audience, If Not You, a forced-proximity, enemies-to-lovers story about a pair of rival copywriters vying for a big gig. This one pubs 9/15 and will be available for pickup soon! This group will gather at the shop on Thursday, October 22, also from 6:30-8pm.

Participants in our book clubs always qualify for 10 percent off their book club books should they choose to purchase them through the store. If you’d like to hop into one of these (or help lead one of them!), give a shout!

We’re always reachable at [email protected] and we’re excited to welcome you. ⭐️⭐️⭐️

09/01/2026

She’s here, and she’s glorious: Our September preview.

The fall list is absurd, preposterous, almost too good to be true. New Kingsolver?! New St. John Mandel? Multiple Booker longlisters?! As if our TBR piles weren’t already towering!

But it’s good, it’s GREAT, actually, because, as you well know, we love a challenge. Which titles are you excited for this month?

Address

22 Broad Street
Milford, CT
06460

Opening Hours

Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 6pm
Sunday	10am - 6pm

Website

http://mermaidbooksct.com/

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