Wheel & Sprocket

10/15/2026

These guys would love to see you tonight at our Fix-a-Flat and Tubeless Clinic at Wheel & Sprocket in Bay View!

Stop by anytime from 5-7pm for expert advice from these guys on how to fix a flat and/or how to maintain a healthy tubeless set up.
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10/15/2026

We are hosting a Fix-a-Flat Clinic tonight at Wheel & Sprocket in Middleton!

Join us from 5-6pm and get hands-on practice. Necessary tools will be provided.

⭐Optional: bring your own wheel!
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10/15/2026

Over the weekend, Dave from W&S in Brookfield, completed the IRONBULL Red Granite Grinder 100, finishing 102 miles in 6 hrs and 50 mins! After more than a year of planning and a summer full of training, Dave pushed through the challenge of what he calls his “toughest day on the bike”.

His biggest takeaways? Learn to be patient, embrace the suck, and along the way. Way to go, Dave!

10/14/2026

10/14/2026

Over the past five years, our events team has joined our colleagues at Rails to Trails Conservancy, journalists, local legislators, and community leaders to explore incredible trails across the country and discuss what it will take to complete the Great American Rail-Trail.

This fall, we traveled from Pittsburgh, PA, to Columbus, OH, where we saw firsthand how incredible trail networks can bring communities together — and how much potential there is to build even more. One missing link? A bridge across the Ohio River that would give cyclists a safer way to cross and connect even more miles of trail.

While these aren’t our home states, this story is a great reminder that building better places to ride benefits everyone. Connecting trails makes it easier for more people to get outside, explore new places, and support local businesses along the way. If you build it, they will come!

Learn more about the Great American Rail-Trail and rail-to-trail projects in your community at railstotrails.org.

10/14/2026

✨Behind the scenes✨

Our service department in Delafield is getting a little makeover! This week, we're cleaning, sorting, shuffling, and rearranging to get our back room back in tip-top shape.

Bring your bike in for a fall tune-up and help us put this space back to work😉

10/13/2026

Let’s spell out these awesome fall🍁 deals at Wheel & Sprocket……

🚲Fall Clearance — We have over 100 bikes (road, mountain, electric, upright, kids’) on clearance. Up to 7️⃣0️⃣% off, the lowest prices of the season! Once they are gone, they are gone. Head to the link in our bio to see where each bike’s sale price and where it’s located.

🤑0% Interest Financing — Now through 12/31/2026, pay NO interest if your balance is paid in full within 24 months, on purchases of $1,500 or more made with your Synchrony HOME Freedom to Ride credit card. See wheelandsprocket.com for more details*.

🎨Buy a Project One, get 3 Years of Service COVERED with Wheel & Sprocket’s Extended Service Plan. Let us help you build your with Trek Bicycle Company

Going on Oct - Dec🌲. Stop by for a test ride to cure your curiosity🧐, shop around🔎, and give your store a call ☎️ with questions!

Learn more at wheelandsprocket.com

10/13/2026

What fun to be apart of the first ever National Interscholastic Cycling Association🚲 race in ILLINOIS!

We can't wait to see this program continue to flourish🦋 and get 😀!

10/13/2026

Follow Sarah Widder’s “Great State Trails Adventure” across WI!

Sarah Widder is a Wisconsin resident bringing attention to the importance of the Knowles-Nelson Stewardship Program - by bike!

Check out this Q&A with Sarah that includes her ride log: https://wisconsinbikefed.org/rides/sarah-widders-great-state-trails-adventure/

There are still upcoming events to meet Sara and hear about her experiences:

October 15 – Group Ride & Meet up @ Bratt Woods, Grafton
October 15 – Happy Hour Fiesta @ Wheel & Sprocket, Milwaukee*
October 20 – Rally & Ride @ The Capitol, Madison
October 22 – Finish Line Celebration, Menomonie

*Join Bike Fed and Rails to Trails Conservancy at Wheel & Sprocket for a free reception this Thursday, October 15th from 4-6pm! Please RSVP to enjoy tacos, trail talk, and delicious b**r from Lakefront Brewery: https://give.wisconsinbikefed.org/event/the-great-state-trails-adventure-sarah-widder/e849212

Team Knowles Nelson Gathering Waters

02/09/2021

Welcome to Wheel & Sprocket Bay View! We're excited to be new in the neighborhood and invite you to come on in, check out some bikes, grab a coffee or a craft b**r at the Joy Ride Cafe, or take advantage of our Service Special running through the end of the month! Enjoy Your Ride 🚲