What are the opening hours?

Wednesday 3:30pm - 8pm Saturday 9:30am - 5pm

Rainbow Booksellers for Children

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United States
Milwaukee, WI
Rainbow Booksellers for Children

We sell quality children’s books in a welcoming atmosphere. We hope to welcome you soon.

As the only children's bookstore within the City of Milwaukee, we have enjoyed the gracious support of our Washington Heights neighbors and the greater metro area.

08/26/2026

Happy Anniversary Rainbow Booksellers! 32 years ago today we opened our doors on West Vliet Street. In that time, we have watched children grow up and bring their own children in to buy books, get a treat if you're good, and support local business. We cannot express how grateful we are to all of our customers - young and old - who have been part of the last 32 years with us. Keep reading, and we hope to see you soon!

08/16/2026

What does a leprechaun look like? Our young visitors at the Literary Corner at Irishfest can tell you! Stop in and see the whole gallery - or add your own work of art!

08/13/2026

Irishfest Weekend gives you two spots to shop Rainbow Booksellers! We’ll be ready to welcome you to our store at 5704 West Vliet St. from 9:30-5:00 on Saturday 8/15. We will also be at Irishfest grounds in the Cultural Village with books, toys, and a very special coloring contest. Be sure to drop by!!!!

06/27/2026

Celebrate our nation's 250th birthday with fiction, non-fiction and activity books designed to delight and inspire young minds! We're open today, Saturday, until 5:00 and Wednesday 3:30 -8:00. Come in and pick up titles perfect for your 4th of July vacation.

06/11/2026

So happy to be a part of Summer Sips, Sales & Samplings
Wednesday June 17th
Beginning at 4pm

Select books will be on sale during the event. Come on in and browse the bargains!

05/30/2026

Celebrate With Us!
Join us Saturday, June 27th for our salute to our nation's 250 birthday. We have so many books in the store for you to enjoy and help mark this very special year in America. Books also make great additions to that special 4th of July trip to the cabin or the beach. Stop in today 9:30 - 5:00 and browse the first arrivals!

05/22/2026

Fun gifts for the graduate in your life. We are open Saturdays 9:30 - 5:00, and Wednesdays 3:30 - 8:00.

04/04/2026

Happy Easter from Rainbow Booksellers!
Stop in today for your last minute Easter basket treats.
We're open Saturdays from 9:30 -5:00.

04/01/2026

It's Easter Basket Time!

Address

5704 W Vliet Street
Milwaukee, WI
53208

Opening Hours

Wednesday	3:30pm - 8pm
Saturday	9:30am - 5pm

Telephone

+14147747205

Website

http://www.rainbowbooksellers.com/, https://www.midwestbooksellers.org/

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