08/21/2026
Hobonichi season is almost here! 🥹📖
2026 was our first year as an authorized Hobonichi retailer, and getting approved was a BIG deal for us. Hobonichi is incredibly thoughtful about where their planners are sold, and the application was more involved than almost any brand we’ve applied to carry. We shared details about our store and the paper and stationery we carry, sent photos of our space, and explained why we wanted to represent a brand we’ve loved for years.
It took some work, but it was absolutely worth it. Being chosen to carry one of our favorite planners is something we’re incredibly proud of.
And now it’s almost time for Hobonichi 2027! 👀
We recently asked if you’d come shop the release with us at midnight. 55% said YES, and another 20% said they wanted to, but midnight might be pushing it.
GOOD NEWS 👉 Hobonichi 2027 officially goes on sale in Japan at 11 AM on September 1 (JST). That exact same moment is 9 PM on August 31 here in Kansas City.
So we get to launch right alongside Japan AND nobody has to stay up until midnight!
📅 Monday, August 31
⏰ 9–11 PM
📍 Truly Madly Depot
5727 Johnson Drive, Mission, KS
At 9 PM ON THE DOT, Hobonichi 2027 will be available to shop. We’ll be open for two hours so you can browse the new collection, choose your planner and accessories, and stock up for 2027.
And in just a few short days, we’ll finally be allowed to show you what we ordered. 👀
Save the date, start making your wish list, and stay tuned for the reveal. We cannot WAIT to celebrate Hobonichi 2027 with you! 💙