Allure Formal Wear Boutique

Allure Formal Wear Boutique PROM✨QUINCE✨SEMI-FORMAL BRIDAL✨BRIDESMAIDS✨FLOWER GIRLS✨

09/07/2026

Your name is on the ballot…
Make sure your dress is unforgettable. 👑✨

From sparkling statement dresses to timeless classics, our stylists are ready to help you find a look worthy of your big Homecoming moment.

And Homecoming nominees, we’ve got you covered! 💗

Allure offers a Dress Registry by School to help keep your dress selection yours — because your Hoco look should feel as unique as your moment.

👑 Nominee. Princess. Queen.
Whatever the title… Be Unforgettable.

📍 Allure Formal Wear | Downtown Modesto

Tag a Hoco nominee who needs to find her dress! 👇👑

09/05/2026

👀 SEE A PINK TAG? You’re about to score BIG savings.

The first drop of the Allure Year-End Edit is officially HERE! 🎀

We’re making room for 2027, which means special Year-End pricing on select dresses throughout the store.

See it. Love it. Pink Tag it. Don’t wait. 💗

09/05/2026

👀 SEE A PINK TAG?

You’re going to want to take a closer look… 🎀

THE ALLURE YEAR-END EDIT BEGINS TOMORROW.

✨ FIRST DROP — LABOR DAY WEEKEND ✨

We’re making room for what’s coming in 2027, which means select dresses are getting special Year-End pricing.

💗 See the Pink Tag.
💗 Check the price.
💗 Fall in love before she’s gone.

Making room for 2027… one Pink Tag at a time.

📍 Allure Formal Wear | Downtown Modesto
Be Unforgettable.

09/03/2026

✨ YOU ASKED FOR A LITTLE MORE TIME… AND WE HEARD YOU! ✨

The 2026–2027 Allure Model Search deadline has been EXTENDED! 💗

We’re giving more Central Valley high school girls a chance to join us because we want to see YOUR school represented on this year’s Allure Model Team!

✨ Grades 9–12
✨ Within approximately 1 hour of Modesto, CA
✨ ALL sizes & heights
✨ NO modeling experience needed!

This is your chance to build confidence, gain experience, make new friends and create unforgettable memories. 💕

📅 NEW DEADLINE: TUESDAY, SEPTEMBER 8

🏫 What high school are you representing?

👇 Tag someone you think should be on the Allure Model Team!

✨ Dreaming of modeling? Your journey starts here.

09/02/2026

👑🏈 HOCO MODE: ACTIVATED

Homecoming season is officially ON at Allure Formal Wear! ✨

The dresses are arriving.
The HOCO looks are calling.
And your perfect dress is waiting. 💕

✨ Sparkly or classic?
✨ Bold or romantic?
✨ Short & flirty or sleek & sophisticated?

What style will YOU choose? 👑

Shop early for the best selection and find the dress that feels like YOU.

📍 Allure Formal Wear | Downtown Modesto

BE UNFORGETTABLE.

CENTRAL VALLEY HIGH SCHOOLS✨ WE NEED YOUR HELP! ✨Is your school having a❄️ WINTER FORMALor🌸 SPRING FORMAL?👇 DROP YOUR HI...
08/31/2026

CENTRAL VALLEY HIGH SCHOOLS
✨ WE NEED YOUR HELP! ✨

Is your school having a
❄️ WINTER FORMAL
or
🌸 SPRING FORMAL?

👇 DROP YOUR HIGH SCHOOL BELOW

08/31/2026

✨ THE END OF AUGUST EDIT ✨

So many beautiful Quinceañera princesses came through our doors this August… 👑✨

There’s nothing like the moment you find the one — the dress you’ve been dreaming of. 💕

To every girl who said YES to her dream dress at Allure this August… thank you for choosing us to be a part of your unforgettable moment.

And we’re so happy you chose us for yours. 💗

✨ Fairytale dreams come true at Allure Formal Wear.

08/30/2026

BIG things are happening at Allure… 👀✨

We’re making room for 2027…

And that means some of our most unforgettable dresses are about to get VERY unforgettable prices.

✨ THE FIRST DROP ✨
Coming Labor Day Weekend.

-EndEdit

08/29/2026

🌟 ALLURE MODEL SEARCH 2026–2027
NO EXPERIENCE NEEDED
Grades 9–12 • All heights & body types
Applications Close SEPT 4
💗 Apply Now • Link in Bio

08/29/2026

❤️ MAJESTIC RED ❤️

There’s a moment when you put on the dress…
and you just know.

Draped in thick, lush satin and adorned with intricate beading, this breathtaking Majestic Red gown was made for a grand entrance.

The show-stopping detachable train, adorned with two dramatic cascading capes, transforms every step into a moment worthy of remembering.

From the sparkle of the corset to the magnificent sweep of the train, every detail was created for the girl who dreams of making an entrance no one will forget.

✨ BE UNFORGETTABLE. ✨
In that moment… you knew it was your dream dress. ❤️

Ready to find the dress that gives you that moment?
✨ Schedule your complimentary styling appointment and let us help you find the one!

1400 K Street | Downtown Modesto | 209-353-0300

Address

1400 K Street, Suite H
Modesto, CA
95354

Telephone

+12093530300

Website

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