07/31/2026
Wild Iris isn’t just the name of our shop—it’s also the heart of our brand. Inspired by the untamed beauty of wildflowers and the spirit of a bold cowgirl, Wild Iris is our muse, our guide, and our way of sharing flowers differently.
When I purchased the shop in the spring of 2025, I decided to keep the name, but knew I was going to have to do something to make it mine, and bring it to life. So the idea emerged to create a brand persona or character...a wild cowgirl named Iris who loves flowers. But then came the tricky part. What would our new logo be? After much deliberation and back and forth with our graphic designer, it hit me!
As a young girl, I spent my family vacations on horseback somewhere deep in the Oregon wilderness. We’d pack into some remote area, set up camp, and trail ride during the day. In the evening while my mom cooked dinner, I’d wander off in search of wildflowers. Picking them as I went, I’d return to camp and grab the only “vase” I could find...one of dad’s empty beer bottles that I’d take to the stream, fill with water and happily arrange my treasured wildflowers in.
Those childhood experiences, paired with my wild teenage years, love of flowers and the western way of life morphed together to create the image of Wild Iris.
She’s spirited, free, and a little wild at heart. She values quality, authenticity, integrity, good design, and storytelling, just like we do. You’ll see her influence in our logo, in our designs, and in the way we connect with our community.
Think of Wild Iris as the character who brings our brand to life—a reminder that flowers can be fresh, modern, and full of personality. She’s the reason we do things differently, and the spirit behind everything we create.