Once Upon A Time Bookstore

Once Upon A Time Bookstore America's Oldest Children's Bookstore! Terrific selection of greeting cards, puppets, and gifts for all ages. Warm, inviting store with knowledgeable staff.
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Established in 1966, this neighborhood indie bookstore has the best selection of quality children's literature, from babies to fresh young adult titles, and a smattering of curated selections for the young at heart.

08/11/2026

Once Upon a Time is here for that little push 😉💙

STORYTIME TAKEOVER WITH James Alfie ❤️⭐️📚 CELEBRATE HUGO’S HAIR! A brand new, super fun picture book about loving who yo...
08/11/2026

STORYTIME TAKEOVER WITH James Alfie ❤️⭐️📚 CELEBRATE HUGO’S HAIR! A brand new, super fun picture book about loving who you are! We’re looking forward to welcoming James Alfie this Friday, August 14TH at 9:30 am! ☀️ see you there!!

08/11/2026

For legal reasons, this is a joke ;)

THAT’S KINDA CHIC. 💁‍♀️📚⭐️Had to hop on this trend! Share your favorite.
08/10/2026

THAT’S KINDA CHIC. 💁‍♀️📚⭐️
Had to hop on this trend! Share your favorite.

Buying books is scientifically justified!
08/08/2026

Buying books is scientifically justified!

Did I write this column on why some people can’t stop buying books for personal reasons? Why yes, I did.

08/07/2026

NEW CARPET GOOFIN 😊 We’re so grateful to be able to update our store like this!! Thank you all for your support and patience this week as we navigated this change! 💙✨

Flash Summer Sale! Get 25% off selected titles and local author pre-orders! Valid through Tuesday, August 18th online on...
08/06/2026

Flash Summer Sale! Get 25% off selected titles and local author pre-orders! Valid through Tuesday, August 18th online only.

Get signed copies of:
Dragon Dog by Suzanne and Max Lang
Your Boyfriend Needs an Exorcist by Justine Pucella Winans
Monkey King: Uproar in Heaven by Alina Chau 周曉芬
Small Pets illustrated by Benson Shum
This Book Will Make You a Scientist illustrated by ellen surrey
Framed written by Karina Evans
Aquamanateam: More Than a Dream illustrated by Cassandra Federman
Oliver’s Great Big Universe: Oceans Are Deep by PHD Comics
Spy School Secret Files: Totally True Tales from World War II by Stuart Gibbs
The Vanishing Orphans of Alvanor by Callie C. Miller
Always Enough Love written by Emily Barth Isler
Rabbit Rabbit by Jennifer E. Smith
Rainbow Truck written by Colleen Paeff

Sad news 😔 New Carpet Installation is taking longer than expected, and we will remain closed today and tomorrow, August...
08/03/2026

Sad news 😔 New Carpet Installation is taking longer than expected, and we will remain closed today and tomorrow, August 4th. As excited as we are for the update, we miss our wonderful customers and we want to thank you for your support and patience during this hiccup. If you want to support Once Upon a Time Bookstore during this time, you can order books on our website, purchase a gift card, or shop when we’re back. We’re so grateful for such a thoughtful and intentional community. We’ll see you soon!💙📚🫂🔨📚

08/01/2026

Even the books hate ~that~ dream. Take one home and keep them safe!!🫂🌙📚

Address

2207 Honolulu Avenue
Montrose, CA
91020

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 4pm

Telephone

+18182489668

Website

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