Yellow Belt Co.

Yellow Belt Co. Hand-pulled hard candy, Tongue Hug™ caramels and chocolates made in Oklahoma. Everyone Deserves JOY. 💛🌈

Shop online, order custom candy or visit our Joy Shop inside Showplace Market in Moore, Booth B15. 📍Featuring Papa’s Wood Works and Nannie’s Gnomes.

Yesterday we loaded up some candy and drove to Lexington, OK bc we wanted to meet someone who has become a friend. This ...
08/03/2026

Yesterday we loaded up some candy and drove to Lexington, OK bc we wanted to meet someone who has become a friend. This is Angel. 💛 Krausnick If you’ve been in our candy lives, you’ve probably seen her cheering us on in the comments almost every night. She even makes tanghulu herself and surprised us with some to try. 🍭🍇 So we traded candy for candy… and laughed until our faces hurt taking pics and hugging. Here’s the part Wonka didn’t expect. We didn’t drive down there hoping she’d buy something at all. We wanted to just say thanks in person. 🥹 , we already considered the trip a win. Then later that day… she placed an order anyway. That’s not what we were after. That’s just what community does. We’ve spent years trying to build community around a different business. What I’ve found over the last several months is that community isn’t built through algorithms and boring fake posts about business. 🤷🏻‍♀️🫣🤣 It’s built through showing up. Through remembering someone’s name. Through sending the text. Through staying five more minutes. Through dropping off dinner. Through mailing a box of candy just because someone crossed your mind. That’s the company Joseph and I want to build. Not just a candy company.🍭 A company that reminds people they’re seen, loved and deserve JOY and a second chance. If you’ve been following this journey, thank you. If you’re not watching the lives on TikTok yet, come hang out with us. 🍬💪 We make candy live almost every night, tell stories, laugh a lot, and we’re on a mission to become Oklahoma’s candy company. the more people you help us reach… The more opportunities we have to share a little joy. 💛

Since we started making old-fashioned, hard pulled candy,, We’ve been getting a lot of request for sour candy.   if you ...
08/03/2026

Since we started making old-fashioned, hard pulled candy,, We’ve been getting a lot of request for sour candy. if you remember crybabies from the 1990s, this candy is for you. It’s super sour coated in the acid and is sour through and through the whole piece of candy.

Let’s crank the fire. Come watch on TikTok 9pm CST.
08/03/2026

Let’s crank the fire. Come watch on TikTok 9pm CST.

08/02/2026

Going live on TikTok every day has majorly increased our reach 🍭🌈🤣🍬

08/01/2026

This started off as an actual attempt to re-create the Bob trend, but after three tries, we decided this was probably a lot funnier anyway.

If there’s anything Joseph and I know how to do. It’s fail at something and start again and continue to laugh about it. You can do that too.

Not everything is the end of the world even if it feels like it is.

follow our channel If everything feels heavy— you deserve some joy today.

Take some of ours. It’s overflowing. Even if we are OLDER in age than we act.

# joeywonka

08/01/2026

No minimizing the press we’re so excited for the following you’ve shown us!

People are showing UP TO our almost daily TikTok lives. Thank you!!!

We are building Oklahoma’s newest viral candy shop from our own kitchen in South Oklahoma City.

Join our journey as we work toward virality, bringing positive attention to joy and love and hopeful things instead of division.

We believe in second chances, we believe that everyone deserves story, and we love you.

if you enjoy watching us make candy, share this with someone you think would like it too.

You asked, we answered. We’re going live for your Friday night entertainment at 8:30 PM with root beer float ribbon cand...
08/01/2026

You asked, we answered. We’re going live for your Friday night entertainment at 8:30 PM with root beer float ribbon candies. Our 12-year-old granddaughter is here to fly camera so you get all the best shots of what we’re doing. Will be going live right as the candy is coming to temperature in the kettle pot so you’ll get the full extent of the candy. Pour the candy cooling the candy, coloring and flavoring and working and striping and pulling and shaping. We’re new to this process and so we’re so excited to have you come alongside us and be the first to witness Oklahoma’s hard candy shop come to life.

07/31/2026

You couldn’t hear us and we heard you loud and clear. 🎤🎤

Whether it’s taking feedback on our candy, packaging, or the quality of our lives it’s all done for you. 🍭🌈💛🍬🍫

 if you’re an early follower, we love you for it and you’ll be able to say you got to witness Oklahoma’s viral candy company come to life.

come, hang out with us tonight making root beer ribbons.

We are SO excited to elevate our packaging with these dope stickers from  N Moore. 📍
07/31/2026

We are SO excited to elevate our packaging with these dope stickers from N Moore. 📍

07/30/2026

 Today’s inspiration is brought to you by burned bridges. 🔥

 long before we were burning sugar, we were pretty good at burning perfectly good bridges 🤣

But the best bridge we ever burned was the bridge with self-doubt, shame, and lack. 👌🤷🏻‍♀️

Believe it or not, no matter what, there actually isn’t necessary suffering to be done.

There is joy to be had. Joy can be found in everyday moments.

We find joy in creating old-fashioned pulled hard candy for you.

We are OBSESSED with the quality of this product and we’re taking your feedback in real time.

If you’ve tried our candy tell us what you think. What’s good, what can be improved??

We’re building this right alongside you and if you’re here today, that means you will be able to say that you were among the first of the followers of this viral Candy company in Oklahoma City. 

Address

640 SW 19th Street Suite 120 Booth B15
Oklahoma City, OK
73160

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