The Good Co.

10/23/2026

Happy First Five on Friday! 🍂 What a beautiful day! And.. you all made it even better! From our First Fivers to everyone who stopped in, thanks for the laughs, conversations, and fun. Spending time with our customers is one of my favorite parts of owning this shop.

Come see us Tuesday–Saturday, 11 AM–6 PM, in downtown New Castle!

🎄 Save the date: A Small Town Christmas Holiday Open House is Saturday, November 7! We can’t wait to share a little Christmas cheer with you!

10/21/2026

Fall and Halloween items are now 30% off. Sale excludes consignments.

Save the date: A Small Town Christmas Holiday Open House is November 7. More details coming soon.

Shop Tuesday–Saturday, 11 AM–6 PM.

10/19/2026

✨ Something magical is coming to The Good Co! ✨

We're getting ready to transform the shop into a little Christmas wonderland, and we can't wait for you to see it!

Mark your calendars for A Small Town Christmas, our Christmas Open House on Saturday, November 7, from 11–6!

Please note: to flip the store to Christmas and prepare for the open house, the store will be closed November 3-6.

More details coming soon. For now, save the date! ✨

10/16/2026

Our First Five on Friday included three camera-shy shoppers today! 📸 Pictured or not, we’re grateful you chose to shop small with us.

🎃 Boo Bash is tomorrow from 2–5 PM! Bring your little ghosts and goblins for trick-or-treating in downtown New Castle. While you’re out, spend $10 at participating downtown stores to earn stamps on your card for a chance to win a gift basket!

Come see us at The Good Co!
🕚 Tuesday–Saturday, 11 AM–6 PM
📍 Downtown New Castle

10/15/2026

The Boo Bash is not only for kids! Stop by and see us Saturday, spend $10 and get a stamp on your card for a chance for a basket valued over $200!

As part of our Bash on Broad event this Saturday, we've introduced something fun for our most *advanced* Trick or Treaters!

Grown ups can get in on the fun too this year with our Spooky Shopper's Card!

Make a minimum $10 purchase at any of our 14 participating locations during the event to collect a stamp. Collect 5 stamps to enter into a drawing for a downtown gift basket worth over $200! Collect up to 3 additional stamps for additional entries!

Pick one up at the New Castle Main Street booth at 100 S Main St to start your shopping adventure. Return it by 5:00 pm to be entered into the drawing.

Happy Spooky Shopping! 🎃

10/14/2026

We’ve got some new little faces at The Good Co, and they are just the cutest things! 🐰🐶🐸 Our new felted finger puppets are full of personality! From sweet pups and kitties to chickens wearing pearls!

Which one would you pick? We’re having a hard time choosing a favorite!

📍 The Good Co • Downtown New Castle
Tuesday–Saturday, 11–6

10/09/2026

Five friendly faces to start our Friday! Everyone was camera ready today, and we loved getting to share a little of our morning with them.

Thank you to our First Five and everyone who shopped small with us today. You’re such a special part of The Good Co! 🤎

We’re open tomorrow from 11–6 in downtown New Castle. Our regular hours are Tuesday–Saturday, 11 AM–6 PM.

10/08/2026

Your favorite K’lani hair ties/bracelets are restocked! ✨ We’ve added some pretty new styles and brought back more of the ones you love. Wear them on your wrist, then have a hair tie handy whenever you need one!

And Hoosier fans, these are for you! ❤️🤍 We now have IU sets to show a little school spirit. Sorry, fans of our other Indiana schools, K’lani didn’t offer those, or we would have included you, too!

Stop in at The Good Co in downtown New Castle and find your favorites! Tuesday – Saturday, 11–6 ✌🏻❤️