Johnny's Little Shop Of Bait

08/05/2026

08/05/2026

08/04/2026

Just want to clarify our last post. We are closing EARLIER than normal in August. We are open until 530pm instead of 6pm. 🙂

08/04/2026

We are temporarily closing EARLY (at 530pm instead of 6pm) each day for the rest of August to help a family member in need. Thank you all for understanding.

07/30/2026

Found: black cat on west wolf river ave in New London

07/13/2026

The popular urchin is here

07/08/2026

🎣 BIG WHOPPER WEEKEND IS BACK — AND WE’RE CELEBRATING 50 YEARS! 🎣
Join us Friday, July 17 & Saturday, July 18 at the New London Fish & Game Club for a full weekend of fishing, food, music, raffles, and family fun!
🐟 2-Day Fishing Tournament
Registration is open 8:00 AM–5:00 PM Friday & Saturday at Johnny’s Little Shop of Bait. Categories include longest sheephead, carp, one-day stringer, and two-day stringer.
🍽️ Friday Fish Fry & Old Fashioneds
Served starting at 11:00 AM until gone! Enjoy our legendary Buffalo Burgers plus additional menu items available both Friday and Saturday.
🎶 Live Music
Friday: Brigitta of Genesee Depot at 5:30 PM
Saturday: Forrest Pike at 3:30 PM
🎟️ Raffles, Raffle Baskets & 50/50
Take your chances on our featured raffle prizes, additional raffle baskets, and a 50/50 raffle throughout the weekend! The main raffle drawing will be held Saturday at 7:00 PM.
✨ Cosmic Glow-in-the-Dark Trap both nights
Plus, bring the kids out for the Youth BB Gun Challenge Saturday from 10:00 AM–Noon. Equipment is provided!
📍 New London Fish & Game Club
N5433 Old Hwy 45, New London, WI
Come celebrate 50 years of Big Whopper Weekend with us! Invite your friends, bring the family, and make a weekend of it!

07/03/2026

Nearly three months since April's historic flooding hit New London, businesses are bouncing back and returning to normal. Click below 👇 to read more.

06/20/2026

Triple s catfish bait in stock! Only a limited amount available.