What are the opening hours?

Monday 11am - 6pm Thursday 11am - 6pm Friday 11am - 6pm Saturday 11am - 6pm Sunday 11am - 6pm

Ritualist

tools for healing + magic-making

Ritualist is a modern witch shop offering goods that have been crafted with intention and care by individuals + small brands who share our values and visions for a brighter future. We seek to be a supportive and inspiring space for all, whether you're seeking tools for self-reflection, support for deep shadow work, allies for radical self-care, or just looking for new ways to deepen your practice.

We operate with the belief that tangible objects — whether used for divination and spell work, self-discovery, or physical and emotional nourishment — can add so much to your daily rituals, but ultimately, everything you need is already inside of you.

07/28/2026

taking a few days off this week + next!

05/30/2026

mark your calendars: our next aura photo pop-up with is coming up in less than a month, on saturday, june 20th! Join us for a day of energetic exploration as we transition into summer, and leave with a better understanding of what’s going on beneath the surface (and a vibrant, colorful photo to remind you of your inner magic.) ✨

whether you’re brand new to aura photography or a regular who never misses a seasonal check-in, photos with Stephanie of Twelve Month Aura are always such a treat (I might be biased, but I think she’s the best in the biz!)

book your photo online now & snag a spot before they fill up ☻

03/20/2026

we’re so excited to announce another tattoo pop-up with Carly of .handpoke, to celebrate the long-awaited spring! Join us at the shop on Sunday, April 12th from 12-5pm for a day of hand poke tattoos ☻

booking is open now via our website, and pre-registration is strongly encouraged! You can choose your design when you arrive on the 12th (see photo for flash options + pricing), and note that placement is limited to hands, lower arms, legs, and back of shoulders. All designs are between 1.5-2.5” in size, and no design modifications, please!

last but not least, you must be 18+ to get tattooed, and don’t forget to bring your ID with you!

02/13/2026

valentine’s bouquets are ready & waiting for you! 💐 swing by today or tomorrow 11-6 to grab flowers for you loved ones: in a vase, wrapped and ready to go, or as a sweet little bud vase arrangement.

(worried about us running out before you can make it to the shop? you can still place an order online too!)

02/09/2026

only five more days until our very special valentine’s day pop-up with , so make sure to reserve your spot online asap! Grab your partner, your bestie, or treat yourself to a solo date & come have your aura photographed by the best of the best 💘💝💖

02/05/2026

how is valentine’s day NEXT WEEKEND? 😮 if you’re still in need of sweet treats for your sweetie, goodies for your galentines, or just a little something special to brighten up your own v-day, we’ve got you covered! Swing by for the cutest cards, love-themed soaps & bath bombs, valentines catnip toys, and more — and if you want to make next saturday extra special, don’t forget to pre-order flowers & sign up for an aura photo! 💘💝💐

02/02/2026

hi y’all: I’m excited to announce the start of Fourth Fridays here at Ritualist, where we’ll be allocating 25% of all profits that we make on the fourth Friday of each month to contribute to various local & national organizations and collectives throughout 2026.

since launching Ritualist online in 2020, I’ve made it a regular practice to donate a portion of our sales to causes that I believe in — but that’s become more and more difficult over time, as the cost of running a small business has continued to increase exponentially each year. Committing to one day a month is what feels sustainable right now, and I look forward to choosing a different recipient each month based on what feels most needed both in our local community and across the country.

I was inspired by last Friday’s national strike and the conversations that it brought up, especially those centered around how small businesses fit into the larger picture when it comes to taking economic action. I also have to give a shout out to Bandcamp, as I was inspired in part by Bandcamp Fridays (where the platform waives their revenue share on designated days, so that all proceeds go directly to independent bands & labels.) Their tried-and-true model feels like a good template for us to put our own spin on!

running a small business comes with a lot of responsibility, and I feel called to step up and re-commit to giving back in ways that are both meaningful and manageable in today’s economic climate. Here’s to doing what we can in 2026, beginning with this one small but intentional step. 🫶🏻

01/30/2026

Ritualist will be open today, but 100% of profits from today’s sales will go to , which works to provide a network of safety and support to immigrants — through rapid response to ICE actions, providing assistance to separated families, offering “know your rights” education, & more.

if you do shop small today, please use *cash only*. We stand with all of our neighbors who have chosen to close in solidarity with today’s strike, those donating what they can, and everyone who’s showing up in their own way to say ICE OUT. 🧊🚫

01/22/2026

have you ever wanted to bring a little piece of our shop home with you, or maybe share it with a faraway friend who can’t make it here IRL? Now you can, thanks to incredibly talented illustrator & friend of the shop , who captured Ritualist in all of its magical glory! These perfect postcards are now available in the shop and on our site. ✨

Cat’s gorgeous illustration features our New Paltz storefront, complete with plants in the window, our logo-adorned sign hanging high above Main Street, and a sweet pup in the doorway (because we love it when you bring your pets to visit!) Printed on sturdy, matte cardstock, these 4” x 6” postcards are perfect for popping in the mail to all of your witchy & plant-loving pals, or for proudly displaying to show your love for our small-but-mighty Hudson Valley shop.

I’m so honored to have Ritualist captured in such a beautiful way — and as we approach our fifth year here in New Paltz, it feels extra important to celebrate our space in every way possible!

01/16/2026

bringing non-alcoholic beverages into the shop a couple of years ago for dry January was one of the best decisions I’ve made (and not just because it gives me easy access to my own supply of delicious bevs — though I won’t act like that’s not an added perk!) It makes me so happy that y’all have enjoyed having these mocktails available as much as I have: whether you’re doing dry Jan, are trying to cut back, or you’re sober 24/7/365, it’s so nice to have fancy sips at the ready.

in addition to bulking up our NA options this month, I’m beyond thrilled to be stocking ’s gorgeous new book, Sober Magic. It’s an insightful and thought-provoking guide to using spiritual and magical tools on your sobriety (or sober-curious) journey, and I highly recommend it for anyone who’s interested in reassessing their relationship with alcohol. Sarah is an incredible resource for all things magic, and her book explores sobriety through the lens of self-reflection, ritual, and tarot work.

if going booze-free (or cutting back) is part of your new year reset — or you’re just in need of a really great read and some fizzy treats in your fridge — we’ve got you! 🫶🏻

ps: while our NA section just got a fresh restock — including a new flavor of Ghia (!!) — those De Soi cans are still en route, because our shipment got damaged in transit 🙃 stay tuned!

Address

72 Main Street
New Paltz, NY
12561

Opening Hours

Monday	11am - 6pm
Thursday	11am - 6pm
Friday	11am - 6pm
Saturday	11am - 6pm
Sunday	11am - 6pm

Telephone

+18455456960

Website

http://ritualistshop.com/

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