Jessup's of New Smyrna

Jessup's of New Smyrna 💍 Jewelry & Watches
👨‍👩‍👧‍👦 Family Owned 90+ Years
💎 Master Bench Jeweler in House
📍New Smyrna Bch, Fl Charles Jessup in 1931. Upon Mr.

Jessup's of Daytona was originally established as a hardware store by Mr. It soon transformed into a pawnshop as a result of tough times during the Great Depression. Jessup’s retirement, it was passed down to his two daughters, Esther & Ruth Jessup. Years later, upon their retirement, it was then purchased in 1973 by Ruth’s son, Roger Harshaw, who is still the owner to this day. Jessup’s of New Smyrna was independently established in 1981 by Sheila Harshaw (former wife of Roger Harshaw). Sheila owned and operated the New Smyrna Beach location until 2004, when Roger and Sheila’s son, Trey Harshaw, purchased the family business. Trey is the current owner of Jessup’s of New Smyrna at its original location. Trey is the great grandson of Charles Jessup and fourth generation owner.

Getting a new look! Still open for business! Get the vip access today only , Enter through the back.
09/10/2026

Getting a new look! Still open for business! Get the vip access today only , Enter through the back.

09/05/2026

Want to make something special?
This is the customers sentimental diamond removed from an older style setting and put into a fresh mounting. A way to keep the past but styled to fit you!

09/04/2026

The Claddagh ring is a traditional Irish ring that features two hands holding a heart topped with a crown. Representing friendship, love and loyalty. Add a sapphire and now we have the perfect birthstone ring for September!

09/01/2026

A rainbow of sapphires lined up for September.

08/29/2026

September Virgo Season Incoming!

Thanks to all who came out to the Women's Day Event at the Brannon Center on Sunday! We had a blast cleaning jewelry and...
08/24/2026

Thanks to all who came out to the Women's Day Event at the Brannon Center on Sunday! We had a blast cleaning jewelry and raffling off this lovely starfish set! Congrats to our raffle winner Anna!

Come join Heather and Jessika at the Brannon Center this Sunday. We will be having a raffle, polishing some jewelery, an...
08/20/2026

Come join Heather and Jessika at the Brannon Center this Sunday. We will be having a raffle, polishing some jewelery, and hanging out with the girls!

No need to choose between White or Yellow gold with this beautiful Two-Tone 14k Reversible Omega Chain!
08/17/2026

No need to choose between White or Yellow gold with this beautiful Two-Tone 14k Reversible Omega Chain!

Fall in love with our musical equipment and accessories!
08/15/2026

Fall in love with our musical equipment and accessories!

We hope everyone's first week of school was one to remember. You know where to go if you need any last minute supplies t...
08/14/2026

We hope everyone's first week of school was one to remember. You know where to go if you need any last minute supplies to make this year successful! 🍎✏️

Address

121 N Orange Street
New Smyrna Beach, FL
32168

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5:30pm

Telephone

+13864283518

Website

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