MUSE-modern urban sensory experience

05/09/2026

Be Your Own MUSE.

Mother’s Day 2026

05/09/2026

We’re at the Parlor by MUSE today until 5pm!

Stop by!

05/07/2026

Whether it’s for you, your mom, a mother figure, or a close friend—join us for an afternoon of fragrance discovery and good company at The Parlor.

Join us this Saturday for an open-door shopping experience at The Parlor.

Take a whiff, have a sip, and be in good company.

Flow in, flow out…no appointment necessary.

Enjoy complimentary sips and early access to our newest fragrance arrivals before they officially launch.

05/03/2026

From Detroit, Chicago, and NYC—give us a reason, and we’ll celebrate.

Today it was a birthday. A referral. A few people gathering for what they thought would be a fragrance experience.

We started with a toast.

But what stayed with me…was watching a family talk about each other through scent.

A child describing his mother—not in words we’re taught, but in feeling- through scent.
A husband sharing how he experiences himself and his wife, through scent.
A wife/mom reflecting on her fragrant rituals…

No one reached for the “right” notes.
No one tried to impress.

It was instinctive. Honest. Real.

Fragrance became the language they didn’t know they had. I watched how they learned more about each other through that moment.

Some things you smell.
Some things tell you who you are to the people you love.

We’re open next Saturday 5.9.26 from 12-5pm (Pre-Mother’s Day)

05/01/2026

April moved fast—and we moved with it.

From Paris to Cipriani in New York, it’s been a whirlwind…in the best way.

Thank you to for inviting me as your guest to the luncheon.

To be in a room filled with innovators, creators, educators, and historians—people helping shape the present and future of fragrance—was more than wonderful!

A special thank you to for including our pre–Fragrance Day celebration in the luncheon preview. Seeing that evening—our effort, our gathering, our community—reflected in a room like that was a full-circle moment.

April owes me nothing! Bring it on May!!

04/30/2026

Spotted: Australia 🇦🇺 📍

Our MUSE tote has landed in Australia! Probably the furthest it’s traveled thus far!

We love to see it!!

Thanks for carrying MUSE through your everyday lives!

Where to next?

Client:

04/29/2026

Spotted: 🇵🇦 Panama📍

Our MUSE tote vacationing in Panama with ._rose

Y’all really carrying MUSE throughout the world and we love to see it!

Where to next?

04/29/2026

04/29/2026

Save the Date.

Back to 1980s East/Spanish Harlem—where everything changed, and nothing was simple.

A tragedy shakes a community. What remains is friendship, resilience, and the quiet power of dreams.

Salon:
The Shape of Dreams in conversation with April Reynolds.

Link in bio*
Complimentary RSVP

04/25/2026

Take me to Paris—and I went.

In conversation. In community. In my element.

Fragrance, culture, and perspective—shared across cities, across stories…

Thank you .rs and for the opportunity to share space, and to the beautiful people I met who made the experience a night I won’t forget.

Forever grateful