01/11/2026
We’re Rebranding!
Same great products and quality—now with a new name and direction.
After four years of designing and selling Per Lei New York, the brand has grown beyond its original vision. What began over a decade ago as an idea “for her” quickly evolved as people of all ages and genders connected with the bags, hats, and accessories.
With the opening of my boutique Local Assortment in Beacon, it was time for the brand to evolve. Assortment Studio carries the same design aesthetic you love, now with a fresh, inclusive approach and more unisex styling. It’s less about changing what we make, and more about expanding who it’s for—creating well-made, everyday pieces designed to be worn and used by everyone. Thank you for your continued support during my small business adventure!
xoxo Rebecca