10/08/2026
An evening dedicated to the art of scent with AMSALE × Penhaligon's.
We welcomed guests to the AMSALE SoHo flagship for , an intimate exploration of fragrance and its enduring role in the wedding experience.
The evening began with a conversation led by culture journalist and The New York Times contributor Alix Strauss, exploring scent as an unseen detail and its power to create atmosphere, evoke memory, and make a wedding truly unforgettable.
Afterward, guests embarked on a curated fragrance journey with Penhaligon’s, discovering scents for their special day.
The Panel:
- Patricia Montelongo, Director of Education, Niche Fragrances at Puig
- Amy Shey Jacobs, Wedding Planner & Event Producer Amy Shey-Jacobs
- Samantha Goldworm, Co-Founder & Chief Marketing Officer 12.29
Photography: ikenna 🇳🇬
Florals: astrumluflorals
Menswear: Beggars Run
