aaa/unbranded® stands for a different approach to beauty, body care, and lifestyle through unconventional perfumes and skincare products. Founded in 2017, aaa/unbranded® had the crazy idea to start by offering the market unisex fashion footwear for those who want to stand out from the crowd. Then, in 2019, during the Paris Fashion Week, we discovered that few people really take care of their feet
and legs. So, starting from the feet, we took several steps forward. We decided to walk barefoot by taking off our shoes and everything else with our brand. Then, we opened our new base in London and focused on the essence of body and soul through unconventional perfumes and skincare. We don’t reject anything from our past; we love the journey that brought us here. All the people we have met have left us something we have used and blended together. Assembled Around Aesthetics, this is our creative guiding spirit.