Beni Rugs

04/15/2026

Each strand of wool in CHROMA II is hand-tied and sheared to an even pile that moves with the room

04/14/2026

CHROMA II

03/29/2026

Chroma II

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03/28/2026

03/27/2026

Chroma II was photographed on the Côte des Basques, the stretch of Atlantic coastline where the western Pyrenees meet the sea. The light there is heavy and direct, filtered through salt air and the grey of old stone.

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03/26/2026

Chroma, part II. Rooted in the depth of the Côte des Basques, this new collection is crafted by hand in Atlas Low pile, giving familiar stripes a new weight and shadow. Each strand of wool is hand-tied and sheared to an even pile that moves with the room.

The color palette is filtered through salt air: Espelette peppers drying on stone, raw linen, foot-worn planks, and the crimson stripes of a beach cabana.

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03/25/2026

CHROMA II, Biarritz, France
Coming March 2026

03/20/2026

The Next Weave. The Rabat construction is the structured, tailored evolution of our craft. Seen here in Intersection by BENI x photographed in Casablanca.

03/17/2026

The Next Weave. The Rabat construction is our evolved revival of the R’bati rug. A hand knotted style with a hyper fine point, its roots date back to the weaving traditions of Morocco’s capital city in the early 19th century. Every design is available in Rabat construction by request.