Jump In The Game

01/24/2012

...Also shows EVERYONE LOVES SIMPLE LISTS!

It has been a big year in social media and the relentless evolution of social publishing networks that are transforming how we communicate, market and do business. Some of the highlights included Google+ reaches a user base of over 50 million by the end of 2011

01/14/2012

YOUTUBE: THE MAGIC OF THE MOVING IMAGE

Where can you separate yourself in social media?

YOUTUBE.

Twitter and facebook are a subtle way to differentiate your company's quality from the so-so efforts competitors are putting out there.

But you can blow away the competition with YOUTUBE.

Many try their hand at videos -- they do themselves a disservice when the presentation does not match the quality of their business.

But if you can pull off a professional video, then the slick hi-def presentation LIFTS UP the perceived quality of your business, and compared to your competition, you're the clear winner. All with one post.

Add to that, YouTube is becoming more and more of a social media networking hub, so your messages travel more quickly than ever. You can even link your videos to your tweets and facebook posts, maximizing your entire social media strategy.

If you're ready to jump in the game in 2012, consider YouTube as your vehicle for heading competitors off at the pass, and lapping others who started years ahead of you!

01/13/2012

PRANKS A LOT

Practical jokes are childish and not very professional. Which is EXACTLY why Southwest Airlines embraces them and shares with customers what happens inside the family ... in this case, an employee's cubical getting re-decorated with old flight charts:

http://www.facebook.com/Southwest?sk=wall&filter=2
.. SWA's page is a place to meet the team and feel closer to the people who fly you around for hundreds of dollars a trip. If they're happy as employees, you're more likely to feel happy as a customer.

This is Southwest SHOWING and not TELLING ... and it's a vital social media strategy for your business in 2012.

(...And, it also goes to show you don't always need to limit yourself by staying on topic. Show your heart, not just your smarts.)

Make this the year you spend your social media time wisely! Jump in the Game in 2012!

01/11/2012

LEARN FROM CONAN O'BRIEN
..he's funny, he's a survivor, and while he tweets but once a day, he makes them count.

Did this tweet remind us to watch him weeknights on TBS, and hit us over the head with self promotion...?

No! Show what you're about, don't tell what you're about. Vital technique for developing 1-to-1 relationships with your customer.

Twitter users are slowly starting to figure this out -- it's 2012 ....
..JUMP IN THE GAME!

01/09/2012

Example of ultra effective 1-to-1 social media connecting!

Make your Twitter followers more than just a number. Make them a loyal customer by relating to them as one person relates to another!
..Time consuming? Can be. It takes an extra minute or two for each of your future loyal customers. But isn't that worth it, rather than wasting all that Twitter time with ineffective, impersonal push tactics?

Second place: a "thanks for the follow" tweet. Better than nothing, but if it's still impersonal, you didn't accomplish that much. Take the extra minute to relate to your customers 1-to-1.
..Don't have the time? Hire us to help! That's why we're here ... (well that, and to do our part to make de-emphasize the ME ME ME in social media...)

Cheers! [PS ... scroll down and see the video below to see a genius Morton's Twitter response that earned them a TOP TEN TWEET in 2011!]

01/06/2012

FACEBOOK STRATEGY THAT WORKS...

In honor of the playoffs, it's time to feature the NFL FACEBOOK PAGE this week.

http://www.facebook.com/NFL?ref=ts

America's most popular sport and league certainly isn't standing pat with their popularity ... they continue to draw fans using effective social media. In an era where owners and stadiums have outpriced most fans, the NFL finds another way to include -- through interactive tweets and facebook posts.

See how they ask fans to predict storylines for the weekend...? Now fans have more than just spectator interest -- they have personal BUY IN (I want to follow the game and see how **MY PUBLIC PICKS** turn out!) ...use this buy-in technique for your business too!

In fact ... non-sports businesses should use sports and other outside interests to gain both personal touch and "public buy in" with their customers.

BMW of San Diego keeps it simple:

http://www.facebook.com/bmwofsd?ref=ts

"Are you rooting for the LA Lakers today?"
.. Buying a car can be a daunting challenge. When a Southern California buyer is choosing which dealership to visit, will he/she go to the one who has been pushing "deals" and sales all this time ... or will they go to the dealer who talks sports with them?

Your business doesn't always have to keep an "on-task" social media agenda. Treat your customers as people, and treat your BUSINESS as a person or small group of real people, who eat, sleep, enjoy tv, and maybe watch Kobe alley-oops to Andrew Bynum.

This creates 1-to-1 personal connections instead of sterile business contacts ... be interactive and talk conversationally. It's a winning social media strategy for 2012!

Official page of the NFL.

Before posting to our page, please read: on.nfl.com/ZNKG9n

01/05/2012

(...might as well ask, where do I start...)

01/05/2012

Nearly 100 billion tweets, and they made a TOP TEN for 2011? Amazing:

Twitter compiles tweets that best reflect the year.

01/05/2012

Thursday Tweet () :

TWITTER TOPICS ... OUT for 2012: Push tactics ("here's what I'm doing") ... IN for 2012: Pull tactics ("here's what WE can do!")

01/05/2012

Join us on Twitter ... let's share EFFECTIVE social media ideas and grow our businesses in any economy!

Sign up for Twitter to follow Jump In The Game (). Free social media tips and tricks, or hire us for hands-on business results! Twitter, facebook, YouTube, web and video. Follow us for fun ideas that work!

01/04/2012

...we have liftoff!! All new for 2012 ... "Like" us, and return for weekly social media tips from our clients and seminars! Jump in with us!

01/04/2012

Free social media tips and effective tricks, or hire us for hands-on results in growing your business! Facebook, Twitter, YouTube, even website and hi-def commercial video creation. JUMP IN THE GAME!