Made in East Harlem

Made in East Harlem Creating sustainable relationships between merchants and institutions in East Harlem.

Join us for East Harlem Nights this Friday, May 22nd from 6PM–9PMHere are some of the amazing vendors that will be joini...
05/18/2026

Join us for East Harlem Nights this Friday, May 22nd from 6PM–9PM

Here are some of the amazing vendors that will be joining us! We can’t wait to see everyone this Friday.

This is a FREE event, but registration is required.
RSVP through the link in bio 💃🏾

East Harlem Nights is back 🌙Join us for live music, great food, and shopping local in the community.📍El Sitio Feliz Comm...
04/21/2026

East Harlem Nights is back 🌙

Join us for live music, great food, and shopping local in the community.

📍El Sitio Feliz Community Garden @ Union Settlement
📆 May 22, May 29, June 12 & June 26
⏰6PM-9PM

RSVP link in bio.

04/07/2026

📍 This week we’re spotlighting Elsie Encarnacion

Meet Elsie Encarnacion, a lifelong East Harlem resident and dedicated community advocate. Elsie proudly serves as a New York City Councilmember representing District 8, continuing her long history of supporting the East Harlem community. She has also been involved with Community Board 11 and the Board of Union Settlement, where she has been a strong advocate for neighborhood residents and local small businesses.

When she’s not working for the community, Elsie is also a big sneaker fan. So it’s only right that one of her favorite spots is Xclusive Arrivals ™️

Located right on Second Avenue, Xclusive Arrivals is a go-to sneaker boutique in East Harlem known for its curated kicks, streetwear, and deep connection to sneaker culture. Whether you’re a serious sneaker collector or just looking for a fresh pair, this neighborhood shop has become a staple for sneaker lovers in the community.

🎥 Our “On The Map” series highlights local leaders sharing their favorite places in East Harlem.
From restaurants to small shops, we’re putting these businesses on the map and celebrating the entrepreneurs who keep our neighborhood vibrant.

📍 Shop local. Support East Harlem.

🎥 Telling Story, Inc.
✨ Xclusive Arrivals ™️

03/30/2026

This week we are spotlighting Violeta Galagarza on our On The Map series and her favorite local spot, Healthy Frenchy. 📍

passion for dance and community has earned her many awards and recognitions. She has taught at the Joffrey Ballet School and other prestigious dance schools and is sought after to teach dance around the world. Violeta has led workshops in Switzerland, Paris, Chile, and several cities in France. Her unique dance style has also brought people from around the world to KR3T’s to experience the magic she creates through dance. 💃✨

Her pick on the map is , a juice bar on 102nd Street created by Perrine and Aurelien, the co owners of Frenchy Coffee NYC. They wanted to bring a healthy option to the neighborhood, offering organic juices, smoothies, acai bowls, and more for the East Harlem community. 🥤🍓

This video series highlights local leaders sharing their favorite places in East Harlem and helping support small businesses in the neighborhood. 📍❤️

✨
🎥





03/24/2026

East Harlem, let’s show up for our small businesses 🛍️

Our neighborhood is filled with incredible mom and pop shops that have shaped the culture, economy, and heart of East Harlem for decades.

As the MTA begins Phase 2 of the Second Avenue Subway, we know the project will bring better transit, more foot traffic, and long term economic growth. But right now construction means challenges, reduced visibility, less foot traffic, and barriers for the businesses we love.

WHO’S ON SECOND? ⚾️

A campaign to uplift and promote East Harlem’s Second Avenue businesses and remind everyone to STEP UP & SHOP LOCAL during construction.

Let’s show love to the businesses that always show up for our community 💙

Shop local. Support small.

Featured business is
Video by

03/23/2026

This week we’re spotlighting two incredible women making an impact in El Barrio 💛

🧘🏽‍♀️ Jazmin Tejada ()
Founder of Ofrenda Yoga Studio (), born and raised in East Harlem. With nearly 20 years in the fitness space, she created a welcoming and inclusive yoga community rooted in movement, meditation, and breathwork.
These are the faces that keep East Harlem strong, creative, and connected 💫

🍰 Jo-Ann Barrett ()
Co-founder of Aromas Boutique Bakery and award-winning cake designer featured in The Knot Magazine Hall of Fame. A Tufts graduate, she brings creativity to every custom cake and dessert. She also gives back by serving on the board of Union Settlement and leading the Early Childhood Education Committee.




📽️

03/17/2026

🏆 Our Emmy Award-winning “On The Map!” video series highlights local stakeholders sharing their favorite El Barrio hot spots, helping support small businesses in our community.

In just 60 seconds, each video shows what makes a featured small business unique and why East Harlem community members are putting it “on the map.”

From family-owned restaurants to comedy clubs, we’re celebrating the hardworking entrepreneurs who serve and uplift our neighborhood every day.

📍 Featured Small Business
Becoming Unique Boutique
Founded by author, podcaster, and entrepreneur Unique Figueroa, Becoming Unique Boutique (322 E. 117th Street between 1st and 2nd) is a self-care and wellness sanctuary in East Harlem.

✨ Book a private tea hour with friends for a relaxing teatime experience
✨ Reserve a self-care session to meditate, journal, and recharge in a peaceful setting

🤝 Featured Community Stakeholder
Linda Llanos
Born and raised in East Harlem, Linda has spent most of her life living, working, and serving the community she loves.

🎥 Video by

OnTheMap

📣 East Harlem — your voice matters!Join us for the East Harlem Community Visioning Session and help shape the future of ...
03/17/2026

📣 East Harlem — your voice matters!
Join us for the East Harlem Community Visioning Session and help shape the future of our neighborhood. Share ideas, connect with neighbors, and be part of the conversation about what East Harlem should look like moving forward.

✨ Gift cards
🥐 Breakfast provided
🎁 Free swag

📍 Sendero Verde
71 East 111th Street (between Park & Madison)
📅 Saturday, April 18
⏰ 9am – 12pm

Bring your ideas and your voice. Let’s build the future of East Harlem together.

🔗 Register using the link QR code or link in bio.

03/13/2026

East Harlem, let’s show up for our small businesses. 🛍️

Our neighborhood is filled with incredible mom and pop shops that have shaped the culture, economy, and heart of East Harlem for decades.

As the MTA begins Phase 2 of the Second Avenue Subway, we know the project will bring better transit, more foot traffic, and long term economic growth. But right now construction means challenges, reduced visibility, less foot traffic, and barriers for the businesses we love.

⭐ WHO’S ON SECOND?

A campaign to uplift and promote East Harlem’s Second Avenue businesses and remind everyone to STEP UP & SHOP LOCAL during construction.

Let’s show love to the businesses that always show up for our community. ❤️

Shop local. Support small.

Featured business is
Video by

Union Settlement and East Side SOUL in partnership withAmalgamated Bank are bringing real, useful info right to our comm...
02/05/2026

Union Settlement and East Side SOUL in partnership with
Amalgamated Bank are bringing real, useful info right to our community. No fluff, just tools to help your business grow and stay strong ✨

This series covers
Marketing
Al for small businesses
Debt decisions
Taxes

Free workshop
Lunch included
Made to support our neighborhood 🤎

Tag a business owner who needs this 👇
Let’s keep East Harlem businesses thriving

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New York, NY
10029

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+12128286046

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