The Red Letter Merchant

09/10/2026

Okay, I owe y’all a little apology.....

I realized I haven’t really been posting the new stuff hitting the shop like I used to. I’ve mostly just been throwing pieces up on my Stories and keeping it moving. Looking back at the page, the last few months have been packed with events, pop-ups, collaborations and everything else — and somewhere in all of that, I stopped doing my own page justice when it comes to actually showing y’all what’s coming into Red Letter.

So we’re changing that. 👀
Expect a lot more new arrivals, rack updates and shop posts on the feed again.
We’re definitely NOT out of summer yet — this is Georgia after all 😂 — but some of these mornings and nights are starting to feel like fall is trying to sneak in… so I’ve been doing the same thing in the shop.
Still plenty of tees, tanks and shorts, but jackets, crewnecks, hoodies and heavier vintage pieces are starting to make their way back onto the racks.
And yes… I’ve already snuck a little HALLOWEEN in too. 🎃🔪

Starting THIS WEEK:
🩳 SHORTS — 50% OFF
🎽 MOST TANK TOPS — 50%
Some exclusion may apply

🚨 AND SINCE WE’RE GETTING THE PAGE MOVING AGAIN — share this post to your Story + tag and get $5 STORE CREDIT toward your next $20+ in-store purchase. Private account? Just DM me a screenshot. 🚨

Making a little room for everything that’s coming next. 👀
And while we’re talking about changes around the shop… I’ve got another announcement coming soon.
Something new is moving into Red Letter, and I think y’all are really going to like what it adds to the space.
That’s all I’m saying for now. 😂 More soon.

AND DON’T FORGET:
🚀 THE CURATED CHAOS EXPERIENCE RETURNS
📍 Line Creek Brewing Co.– The Reserve, Newnan
📅 Sunday, September 20
⏰ 12:30–5:30 PM
⚡ FREE ENTRY / ALL AGES
Summer’s still hanging on… but fall, Halloween and a few new things are already creeping into Red Letter. 🍂🎃

As always, thank y’all for continuing to support Red Letter Merchant in Downtown Newnan. Seven years in, and I never take it for granted. 🖤

09/01/2026

NEWNAN SHOWED UP—AGAIN. ❤️🍻

Make sure you swipe all the way through for the punchline. Literally. 😂🥊

This is what happens when vintage, local b**r, live music, Newnan Porchfest 2026 , and an incredible community all come together—and definitely make it to that last picture. 😂🥊

This day was an absolute success. Red Letter stayed packed, Ace stayed pouring, the music kept playing, and people showed up ready to shop, drink, laugh, and support the small businesses and artists that make Downtown Newnan what it is.

Whether you bought one small item or filled an entire bag, grabbed a b**r, tipped a musician, shared a post, brought a friend, or simply stopped in to say hello—thank you. Small purchase or big purchase, every bit of it matters.

Small businesses don’t survive because of one huge sale or one successful weekend. We survive because our community continues choosing to shop small, drink local, support artists, and show up for one another. We need more of that now than ever.

This felt like the perfect kickoff to fall, cooler weather, and a whole new season of events—and we’re only getting started. 🍂

Thank you to Ace B**r Growlers, the musicians, vendors, Newnan Porchfest 2026 ,everyone behind the scenes, and every single person who came out and made this day what it was.

Special thanks to Evan Davison for the photography .
Special thanks to Everyone._.hatesX for video

Were you there? Tell us your favorite moment, and share this with someone who needs to come out next time. ❤️

georgiaevent

08/16/2026

It's been a while — we've missed you.

We noticed it's been some time since your last visit, and we just wanted to reach out. You've been a valued client, and we'd love to welcome you back.

To make it easy to reconnect, we're including a special offer just for you — no strings attached.

Use this coupon on your next visit. We'd love to see you again and make sure you leave feeling great — just like before.

This offer expires in 45 days, so don't wait too long.

Click here for a free 15% coupon at Red Letter Merchant!

08/14/2026

🍻🎶 LET’S TRY THIS AGAIN, NEWNAN! 🎶🍻

Last time, y’all SHOWED UP — even with a little rain trying to crash the party. 😂🌧️ The turnout and the energy were incredible, and we’re bringing it back for Newnan Porchfest 2026 — Saturday, August 22nd!

I’ll be back behind the bar at Ace B**r Growlers from 1pm–9PM, pouring up craft b**r & cold cocktails featuring Creature Comforts 🍺🍹

And this time we’re adding LIVE MUSIC! 🎸

🎶 emma holloman🩷🩷 — LIVE from 3–5PM

Meanwhile, Red Letter Merchant will be open right around the corner, PLUS I’ll have a special rack of curated vintage at Ace that you can shop throughout the day. 👕🔥

Come downtown. Walk PorchFest. Hear some music. Grab a drink. Dig through some vintage. Support the local businesses, musicians, and people who make Downtown Newnan what it is.

Last time was packed even with the weather — so with PorchFest happening all over town, we’re expecting an even bigger crowd this time. ❤️

AUGUST 22 • DOWNTOWN NEWNAN

🍺 Ace B**r Growlers
👕 Red Letter Merchant
🎶 Emma Holloman LIVE 3–5PM
🍻 Tony behind the bar 1–9PM
🛍️ Vintage all day
🎸 Newnan PorchFest throughout downtown

Come hang out with us. Let’s make a day of it. 🤘

**rgrowlersnewnan

06/02/2026

Call it PorchFest. Call it PorchFail. Call it whatever you want!

All we know is the city still showed up.

Despite the cancellation, Downtown Newnan was packed with people supporting local businesses, local music, local art, and each other.

Our first crossover with Ace B**r Growlers was an absolute blast. I got to pour b**rs, talk vintage, meet new faces, catch up with old friends, and watch two local businesses come together in a way that felt bigger than either of us expected.

The coolest part?

Nobody was there because they had to be.

People came because they genuinely wanted to support their community.

That’s the kind of thing you can’t manufacture.

If PorchFest finds a new date, we’re all in. And after seeing the turnout this weekend, we have a feeling the next one could be something really special.

For now, we’re just grateful.

To everyone who showed up: thank you. You made the day.

**rgrowlers

05/12/2026

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

Happy 7 Years to the community , and a big cheers to 700 more years of Red Letter😎

05/05/2026

7 YEARS. SAME CITY. STILL GOING.
7 YEAR ANNIVERSARY 🔥🔥🔥🔥
🍕 Free pizza + drinks
🛍️ Dollar bins are BACK
💥 Pick any 7 items off the rack for $70
(unlocks more deals) Yes, there is levels to this!😝
👇🏽⤵️
⚡ 50% OFF wall shirts + all jewelry

This isn’t just a sale — it’s a full experience.

If you’ve been before, you already know.

Just real people
that have been building something here.

For the anniversary, we’re bringing everyone together:

This isn’t random.

These are the artists, the energy, the people
that helped make Red Letter Merchant what it is.

Some of them got songs together.
Some of them built their sound here.
All of them are part of this.

This is for anyone who’s ever:
shopped here, pulled up, shared a post,
told a friend, played a set, or just showed love.

Thank you for making this real.

Red Letter Merchant was never just a store—
and this next chapter is bigger than just clothes.

More music.
More moments.
More space for people to build something of their own.

📍 Red Letter Merchant
7 West Washington Street
Newnan, GA

📅 May 9
⏰ Event starts at 1PM

04/27/2026

Peachtree City… you showed OUT!!

The last Curated Chaos Experience at Line Creek was everything we’ve been building toward — energy, community, connection, and straight-up magic in the air.

Huge shoutout to Line Creek Brewing for always holding it down and giving us the perfect space to bring this vision to life. Y’all aren’t just a venue… you’re part of the foundation.

Shoutout to Mary Martin for setting the tone and giving us a set that people are still talking about. That kind of presence can’t be faked.

To every single vendor — thank you for trusting this platform, pulling up with your best, and creating something bigger than just a market. Y’all are the heartbeat of this.

And to the community… the ones who came out, shopped, listened, supported, and stayed awhile — this doesn’t exist without you!

This movement means more to me than I can even put into words. It’s not just vintage, it’s not just music… it’s people coming together and building something real in real time.

Next stop… we go even bigger!

03/30/2026

Quick recap from CuratedChaos Experience!!
More clips, more moments, more chaos on the way… stay tapped in.

01/10/2026

Instagram wants 7 seconds….This one took 19 minutes.

So here’s both.

A long-form reel for the people who actually listen.
And a few quiet photos of Y2K zip-ups, crewnecks, and true vintage for the ones who just want the fit.

If you’re new here—this is Red Letter Merchant.
If you’ve been here—thank you for sticking with me.

Scroll for some Y2K zip-ups, crewnecks, and true vintage.

📍 Downtown Newnan
♻️ Second-hand
🧥 One-of-ones on the racks