Mermaid City Flowers

Mermaid City Flowers Urban flower farm in Norfolk, Virginia. Seasonal flowers for weddings, events, workshops, and everyday life. Field notes from the cutting garden and beyond.

The zinnias are going to an art party. 🎨🌸Kate Thomas is celebrating the release of her Verdon collection today The Studi...
09/12/2026

The zinnias are going to an art party. 🎨🌸

Kate Thomas is celebrating the release of her Verdon collection today The Studio on Colley, and I’ll be there with grab-and-go bouquets. Come see her work, pick out some flowers, and say hi!

And if the dahlias have been calling your name, it’s last call for Dahlia Design Summit tickets. Link in bio.

09/08/2026

A bucket full of beautiful dahlias is not yet an arrangement.

Last weekend, I visited flower farms in the Skagit Valley during the Skagit Valley Flower Festival. Surrounded by all that color and variety, I kept thinking about how different the skills of growing and designing really are.

Growing teaches you how to produce the flower. Designing asks you to understand what that flower can do.

If the field feels easier than the vase, you are not failing. You are learning another part of the work.

I’m one of 14 farmer-florists and floral designers teaching at the virtual Dahlia Design Summit, September 13 to 18.

If you want to feel more confident using the flowers you worked so hard to grow, join us. Live Access is only available through Sunday.

Link in bio.

09/02/2026

I have never been more delighted to discover that something was actually a moth. Look at her! 🥹

Spring flowers are made in fall.The tulips, narcissus, and ranunculus we wait for all winter go into the ground while mo...
09/02/2026

Spring flowers are made in fall.

The tulips, narcissus, and ranunculus we wait for all winter go into the ground while most gardens are being put to bed. So do the hardy annuals that grow up around them.

This October, I’m inviting a small group of gardeners to join me for Garden to Vase: The Spring Garden, a four-session cut flower growing and floral design series in Norfolk.

We’ll begin with fall planting, return for bulbs, corms, winter sowing, and cold-weather care, then come back together in spring as our gardens wake up. That long stretch between November and March is part of the experience. The garden will be doing its work underground, and we’ll check in midwinter while we wait.

You’ll plant when I plant, and you’ll receive plugs, seeds, bulbs, corms, guides, and follow-up resources along the way. In our final session, we’ll design with an abundance of spring flowers.

No previous flower-growing experience is necessary. If you joined me for Summer Garden to Vase, this is the next chapter. If you didn’t, this is a good place to begin.

Sunday, October 4
Sunday, November 1
Saturday, March 6
Sunday, April 11

All sessions begin at 2 p.m. at The Studio on Colley in Norfolk.

Registration is $350 for the complete series. A payment plan is available, and the class is limited to 20 gardeners.

Registration is now open here: https://www.mermaidcityflowers.com/shop/p/spring-cut-flower-gardening-class.

08/16/2026

11 seconds in NFK.

Light. Art. Flowers.
08/12/2026

Light. Art. Flowers.

Early bird pricing for the Dahlia Design Summit ends Sunday night (tonight!) Save $50 before Monday.I’m so excited for t...
08/09/2026

Early bird pricing for the Dahlia Design Summit ends Sunday night (tonight!) Save $50 before Monday.

I’m so excited for this one, five days of dahlia design, all virtual, with growers and designers from across the country. My session is The Three-Ingredient Dahlia Arrangement: Bloom, Foliage, Filler - a simple framework built on choosing the right three ingredients, not more of them.

Grab your ticket 👉🏾 myrootabl.com/r/aNXZLk5r?rootabl=deehallgoodwin

September 13–18 · Live access just $97 with early bird pricing

Summer Garden to Vase came to a close this weekend, and my heart is full.Teaching has become one of my favorite parts of...
08/03/2026

Summer Garden to Vase came to a close this weekend, and my heart is full.

Teaching has become one of my favorite parts of this work. Thank you to everyone who joined me this summer. You asked great questions, experimented, laughed, and made beautiful things.

Next, I’ll be joining T.J. McGrath - NJ Sustainable Luxury Florals & Education for a two-day Floral Design Masterclass at Harmony Harvest Farm | Fresh Cut Flowers + Bouquets , followed by the Dahlia Design Summit by Jennifer Gulizia | Oregon Cut Flower Farm & Garden Educator in September. I’m looking forward to both.

And if you’ve been hoping to take a class with me here in Norfolk, stay tuned…I have a few ideas for this fall.

07/31/2026

It’s the time of year when the field is covered in weeds and you begin to reassess your life choices.🤪

So naturally…I’m making more dahlias.

One of my favorite ways to multiply varieties I love is by taking dahlia cuttings. With a healthy stock plant and a little patience, one plant can become many, meaning even more blooms for next season.

Flower farming is funny like that. While this year’s garden is testing your resolve, you’re already investing in next year’s flowers.🤷🏾‍♀️

If you’d like to learn more about growing and designing with dahlias, I’ll be one of the featured speakers at the Dahlia Design Summit. I’ll be sharing one of my favorite design techniques: creating a beautiful, garden-inspired arrangement using just three ingredients.

I’d love to see you there! Link in bio.

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Norfolk, VA
23517

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