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Retail Alliance

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Retail Alliance

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We care passionately about the success of our retail community and their accomplishments.

11/05/2026

If your inbox is already full of Black Friday discount emails, you're definitely not alone. 😅

It's easy to feel like your holiday promotion needs to compete with the biggest percentage-off offer out there, but your customers may be looking for something a little different.

Think about the things that make shopping at your store special. Maybe it's a thoughtfully curated gift bundle that makes holiday shopping easier, a little gift with purchase, or early access to new arrivals for the customers who shop with you all year long.

Those extra touches can make the experience feel more personal and give shoppers another reason to choose your business during the holiday rush.

What's a holiday special or little extra your customers look forward to every year? 🎁

11/04/2026

“Hey, can you come look at this?”

If you own or manage a store, you know that question tends to come up a lot during a busy shift, especially around Black Friday.

With customers coming in, pickup orders to organize, shelves to restock, and returns to process, there's a lot happening at once. That's why it's worth having a quick team conversation before the holiday rush about who's handling what.

Talk through who can jump in when the register gets busy, how breaks will be covered, and which situations need a manager's help. When everyone knows their role and feels comfortable making decisions, it's easier to work together and give customers the attention they deserve.

What's one thing your team does to keep things running smoothly during the busiest shopping days?

11/03/2026

A little behind-the-scenes look at our first episode of The Retail Thread! 🪡

For our debut conversation, our President & CEO, Jenny Crittenden, welcomed longtime colleague and friend Matt Wagner, Chief Innovation Officer at Main Street America.

Together, they talked about changing shopping habits, emerging retail trends, and the important role local businesses play in our communities.

A big thank-you to Matt for helping us kick off The Retail Thread, presented by Retail Alliance! We're so glad we got to start this new chapter with you.

Missed Episode 1? Catch the full conversation on our YouTube channel: https://bit.ly/4e8P9zT

11/02/2026

When was the last time you walked into a store and really paid attention to how it made you feel?

Maybe the window display caught your eye before you even stepped inside. Maybe you found the perfect gift without having to search for it. Or maybe someone made a recommendation that made your shopping trip a whole lot easier. 🎁

Those little details can make a big difference, especially during the holidays. And sometimes, the best way to think about your own customer experience is to step into someone else's store.

That's what we'll be doing at Retail 360: Holiday Customer Experience on November 4!

We'll explore three Gloucester businesses, York and Main, Up South, and Kelsick Specialty Market, with our President & CEO, Jenny Crittenden, leading the conversation. Along the way, you'll use our Holiday Customer Experience Assessment to look at each space through a shopper's eyes and gather ideas you can bring back to your own business.

Come spend the afternoon with us and see what a fresh perspective can spark!

Save your spot: https://bit.ly/3WeAJrw

10/30/2026

A little holiday inspiration to get us ready for the busy season ahead! 🎁

Last week, we gathered at Please and Thankyou in Virginia Beach for Retail 360: Holiday Merchandising, where we got a closer look at how thoughtful displays, gift bundles, and the overall shopping experience can help retailers make the most of the holiday season.

A big thank-you to Becky Bailey for welcoming us into her shop and sharing her approach to holiday merchandising, and to our own Brandi Zenzel for helping lead the morning!

We loved seeing retailers come together, exchange ideas, and find a little inspiration to bring back to their own businesses. 💙

10/30/2026

GLP-1 medications and retail trends. Bet you didn’t expect to see those in the same conversation!

But when shopping habits change, the ripple effects can show up in some pretty unexpected places.

In the first episode of The Retail Thread, Jenny Crittenden and Matt Wagner of Main Street America get into how GLP-1 medications could influence everything from restaurant menus to apparel shopping, along with plenty of other shifts retailers are keeping an eye on. 🪡

And the best part? The full conversation is officially here! 🎙️

Episode 1 of The Retail Thread, presented by Retail Alliance, is now available on YouTube.

Watch the full conversation now: https://bit.ly/4e8P9zT

10/29/2026

Remember when going to the mall was the plan for the entire afternoon? Just walking around, checking out stores, and hanging out with friends? 🛍️

Well, it sounds like some younger shoppers might be discovering that experience for themselves!

In our first episode of The Retail Thread, Jenny Crittenden chats with Matt Wagner of Main Street America about Gen Z, Gen Alpha, and their interest in spending time at malls, town centers, and Main Streets.

For generations that have always had shopping at their fingertips, there’s something interesting about wanting to get out, explore, and connect with people in person.

There’s a lot more to this conversation, and we’re looking forward to sharing it with you! Catch the full episode on YouTube tomorrow – link in bio.

10/28/2026

We’ve got a new conversation we’d love to share with you! 🪡

Meet The Retail Thread, presented by Retail Alliance, our new video podcast hosted by our President & CEO, Jenny Crittenden.

Jenny will be sitting down with people who know the retail world in all kinds of ways, talking about what’s changing, what they’re seeing, and how it all connects to the businesses and communities around us.

And we couldn’t think of a better person to kick things off with than Matt Wagner, Chief Innovation Officer at Main Street America! Jenny and Matt go way back, so there’s plenty to talk about, including changing shopping habits, surprising retail trends, and what’s ahead for Main Street.

We’re sharing the first few minutes of their conversation so you can get a feel for what The Retail Thread is all about. Take a peek, get to know our first guest, and mark your calendar for the full episode on October 30.

Subscribe to our YouTube channel so you’re ready when the first episode drops! https://bit.ly/4srqU5G

10/27/2026

Running a retail business comes with a lot of “who do I even ask about this?” moments. 💙

A lease question you’ve never had to think about before. A vendor situation that’s gone sideways. A staffing problem with no obvious right answer. Some things you can search your way through, but sometimes you really just want to talk to someone who understands retail and can help point you in the right direction.

That’s a big part of what Retail Alliance membership is about. You have people in your corner who understand the retail community and can help you find the right resource, make a connection, or talk through what comes next.

If that kind of support sounds useful, take a look at Retail Alliance membership: https://retailalliance.com/membership/

10/23/2026

We’re taking Retail 360 on the road for an afternoon of holiday inspiration! 🎁

On November 4, Retail 360: Holiday Customer Experience will take us through three local businesses to experience the season from a shopper’s point of view. We’ll start at York and Main, make our way to Up South, and wrap things up with discussion and bites at Kelsick Specialty Market.

Facilitated by our very own Jenny Crittenden, the afternoon will give retailers a chance to explore different spaces, see the details shaping each customer experience, and leave thinking about what they might bring back to their own businesses this holiday season.

Save the date for November 4 from 3:00–5:00 PM. Reserve your spot today: https://bit.ly/3WeAJrw

Address

101 West Main Street Suite 905
Norfolk, VA
23510

Opening Hours

Monday	8am - 4:30pm
Tuesday	8am - 4:30pm
Wednesday	8am - 4:30pm
Thursday	8am - 4:30pm
Friday	8am - 4:30pm

Telephone

+17574661600

Website

http://retailalliance.com/, https://www.youtube.com/@RetailAlliance, https://members.retailalliance.com/events/

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