Pure Lure

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Pure Lure The performance fishing brand of choice for the adventurous watermen.

The crew on the Steve had themselves a day once again . Fishing out of Sunset Marina with a very impressive swordfish ha...
10/11/2026

The crew on the Steve had themselves a day once again . Fishing out of Sunset Marina with a very impressive swordfish haul! Daily Sportfish Fish In OC Coastal Fisherman

10/03/2026

Capt Travis Adams has got a plan and everyone should listen. Stay dry, stay safe and enjoy Country Calling Festival This dude should be calling Monday night football. Rumor has it that Chris Stapleton wants to play a set with him. Country Calling Festival

From first cast to last light.A new lineup for changing seasons, fishing the fall run, and long days on the water. ...
09/16/2026

From first cast to last light.

A new lineup for changing seasons, fishing the fall run, and long days on the water.

The NEON MARLIN Hood is perfect for fall weather. Available in small through 3X. Get one while you can.
09/16/2026

The NEON MARLIN Hood is perfect for fall weather. Available in small through 3X. Get one while you can.

09/10/2026

So… we called the winner 🎣

Steve Strawbridge had no idea what the call was about when Brendan rang him up yesterday.

Here’s the moment he found out he won our Marlin Month Sweepstakes for a free entry into the White Marlin Open.

Congrats, Steve!

🚩And the winner is…Congratulations to STEVE STRAWBRIDGE, our Marlin Month Sweepstakes Winner! Steve is headed to the Whi...
09/09/2026

🚩And the winner is…

Congratulations to STEVE STRAWBRIDGE, our Marlin Month Sweepstakes Winner!

Steve is headed to the White Marlin Open in 2027, and we’re covering his entry fee.

Thanks to everyone who entered this year’s sweepstakes and shared the stoke of the White Marlin Open . Here’s to the next bite and plenty more time on the water.

Tight lines.

🚩Our Labor Day Weekend TENT SALE starts today!Come on through for the best deals on your favorite gear. Upgrade your kit...
09/04/2026

🚩Our Labor Day Weekend TENT SALE starts today!

Come on through for the best deals on your favorite gear. Upgrade your kit, and shop for the fam! Now’s the only time of year to get closeout prices on Pure Lure!
We’ll see you at the Brand House.

Address

12808 Harbor Road
Ocean City, MD
21842

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 6pm

Telephone

+18005013474

Website

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