Pure Lure

08/14/2026

Dedication would be an understatement. Hunter Petrakis was just getting started only a few years ago as a mate and Pure Lure Brand ambassador. Teamed up with a great Captain, amazing boat Irish_twin and now the top release boat in the Richest and Biggest billfish Tournament in the World White Marlin Open Continue to dream big gang and thank you for all the support. Daily Sportfish Fivestar | Content Membership Service Unscene Productions Rhodes to Revenue LLC

08/12/2026

The 2026 White Marlin Open will go down as again one of the Greatest Fishing Tournaments in the world. We are so blessed to be apart of such an amazing event right here in our backyard. Getting to the scales in our hometown was awesome. Thank you Capt Kevin McCabe for putting Russell Armstrong on a beautiful 31.5 lb bull. Getting a little payday was the icing on the cake. See you all next year and thank you for the continued support. Fivestar | Content Membership Service Daily Sportfish Reel Inn Restaurant & Dock Bar Unscene Productions

08/07/2026

Let’s go!
White Marlin Open Fivestar | Content Membership Service

08/05/2026

Going into Day 2 of the 53rd White Marlin Open it's the first fishing day for majority of the fleet as many took lay day due to weather Monday. $9.9 Million in prize money up for grabs these teams are eager to get out there and get their chance at making history!

🏆 White Marlin Open

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08/03/2026

Come experience the PURE LURE BRANDHOUSE located at 12808 Harbor Road Ocean City MD. As the presenting sponsor of the 53rd White Marlin Open you can get the goods here! Good luck to everyone fishing in the greatest fishing tournament in the world. Daily Sportfish Marcus Pyne Rhodes to Revenue LLC Fivestar | Content Membership Service

07/31/2026

🚩Win any category in the White Marlin Open while wearing a Pure Lure Performance Shirt -
We’ll pay your entry fee for next year’s tournament, and give you a $1,000 Pure Lure gift card.

This reward applies only to the registered angler who catches the category-winning fish.

Good luck to everyone fishing this week. Tight Lines.🎣

07/31/2026

It is right around the corner. The White Marlin Open is the most exciting event of the year. Make certain to get to the scales Reel Inn Restaurant & Dock Bar and be apart of something you’ll never forget.

07/27/2026

2026 Here we come! WMO!

As the 2026 White Marlin Open nears, look back at biggest moments and catches from last year's tournament. See link below ⬇️

📸 Megan Raymond/For The Daily Times

07/22/2026

KEEP IT COLD. SAVE BIG. ❄️🐟

For a limited time, take $100 OFF our premium Coolers and Fish Bags.

Built to keep ice longer, fish colder, and your fishing trips going further.

Make sure your bag is big enough for your Big Fish.

Available while supplies last.