Surefoot

08/18/2026

The Flex Sneaker.
You count your ski days. Your feet count all 365. Work days, travel days, errand days. It moves like a sneaker and supports like Surefoot. Every pair built around the insole that fits your feet.
Seven colors and patterns, in collaboration with Okepas
Shop the Flex Sneaker → link in bio
Tag someone who’s on their feet all day 👀

A cushioning EVA midsole made with bio-circular, plant-based foams. A flexible outsole that grips, moves with you, and wipes clean.

That red arrow represents the laser that traces up your heel during your foot scan. That scan shapes the insole these shoes are built around, keeping your whole body in alignment.

08/04/2026

The classic clog.
Mornings, kitchens, back doors, quick errands. It slips on like the easy choice and supports like the deliberate one, every pair built around the insole that fits your feet.
Three colors, all live now.
Shop the classic clog → link in bio

The micro-adjustable buckle should look familiar, born from our ski boot heritage.

Grip soles, supportive interior, premium suede outside. Double-stitched and low-profile.

07/27/2026

It’s here. ☀️
The Surefoot summer collection just dropped — clogs and sandals, every pair built around your insole.
Been scanned at Surefoot? Your custom shoes can ship straight to your door.
New to us? Take our 10-second arch test to find your Conforma match — no scan needed.
The same fit you trust from your ski boots. Now for the rest of the year.
👟 And our sneakers — in collaboration with Okepas, are coming soon. Stay tuned.
Shop what’s live → link in bio
Tag someone whose feet could use this 👀

07/22/2026

You trusted us with your ski boots. Now let’s talk about the rest of the year.
Introducing the Surefoot summer collection — clogs, sandals, and sneakers, every pair built around the insole that fits your feet. Aligned every day, not just on the mountain.
Landing soon. 👀

06/18/2026

The snow may have been scarce this year, but the fits were not. making the most of every inch. See you next season. 🤍

06/10/2026

Built for Big Days.
When you’re focused on the line ahead, the last thing you should be thinking about is your boots. That’s our job.

05/06/2026

POV: your Surefoot boots have seen more summits than most people’s hiking shoes

04/23/2026

Which color are you reaching for? Our Lined Clogs were designed to fit your custom orthotics or Conforma insoles — so the comfort you know on the mountain comes home with you. Perfect for that ‘is it spring yet?’ weather.

04/16/2026

A couple familiar faces in the shop this season—great having Steve Carell and Rob Lowe stop by!

04/13/2026

Some of our favorite shots from this year! 📸

09/28/2021

When your ski boots are this comfortable, you can hang out and enjoy the view.

11/24/2020

☁️ Cloud 9 ☁️

11/19/2020

Ski boots that make a difference.

10/06/2020

Who has their eye on these this season?

09/02/2020

Customers are encouraged to make appointments at surefoot.com. Sale dates may be extended to accommodate patrons. Don't miss out!

08/26/2020

🎉 Labor Day Sale 🎉⁣
Save up to 70% on prior year’s ski boots & accessories! Sept. 4-7. Customers are encouraged to make appointments at Surefoot.com and sale dates may be extended to accommodate patrons.

04/02/2020

All gift certificates are currently 20% off any given amount and can be redeemed at any location. Wishing good health from our family to yours!

All gift certificates are currently 20% off any given amount. Due to COVID-19 and necessary safety precautions, we will not be mailing out physical certificates at this time. Instead, the online gift certificate can be redeemed by going into any Surefoot store within the next year and showing the em...

02/11/2020

With over 35 years of experience in ski boot fitting; we create the perfect boot, made just for you.

02/06/2020

Ski the Surefoot difference.

01/28/2020

Ski boots that make a difference. Immediate comfort. Immediate performance.