Resellers Reef

09/08/2026

ATTENTION STORE CLOSING⚠️ EVERYTHING THIS WEEK IS 15% OFF!! EVERYTHING IN STORE!!

1362 N. US 1 unit 304
Ormond Beach 32174

It is with a heavy heart I have to announce we will be closing the Ormond store. I had other ideas on how everything was going to go and they did not work out. The biggest factor is the shop is 75 miles away and it keeps me away from the Orange Park store too much. My heart is just not in it. I have learned alot from this experience and I know it can be done but the hardest part is distance traveled. Just cant be in two places at once. I had to make the very tough decision to throw in the towel. Orange Park RR is not going anywhere and we look forward to what the future brings going back to normal and living with less stress and more peace...

We will be having a series of sales in Ormond starting at 15% this week and 20% next week. Everything means everything! I will be selling the fixtures and some of the art on the walls towards the end if you are interested in any of it reach out to me or leave your info with Lane at the shop.
Got your eye on a certain rod or reel?? Don't wait cause when its gone its gone. We will not be restocking anything in Ormond trying to lighten the load before it goes back to OP.

Thank you all for your support and patronage. -Matt the owner

Currently in Ormond we will be open 5 days a week Tuesday thru Saturday 10am to 7pm

08/31/2026

Labor Day sale all week long at Resellers Reef Orange Park 🦖🐟

👀 preowned reels 10% off! Check out the flyer

Mon-Sat 10am to 7pm Sunday 12pm to 6pm.

Resellers Reef
1632 Park Ave.
Orange Park FL. 32073

07/30/2026

🇺🇸🎣 RR KINGFISH GEAR FLASH SALE🦖🐟

10% off All kingfish terminal tackle, rigs, hooks, wire, rods, reels, combos, fishbags, chum, pogie oil, pogie nets, downriggers, weights, clips and even ribbonfish 10% off from now until Saturday. Anything kingfish related qualifies!
Come on by and save some monies!!

Only at Resellers Reef Orange Park



Resellers Reef
1632 Park Ave.
Orange Park FL. 32073

Open 10am to 7pm
Sun 12pm to 6pm

07/02/2026

Because no one should have to work especially on our nations 250th Bday Happy 4th yall enjoy your day, tight lines and relaxation for all! 🇺🇸🇺🇸

Both shops will be closed Saturday with normal hours Friday 10am to 7pm and Sunday 12 to 6pm in Orange Park and closed as usual on Sunday in Ormond.

06/26/2026

Premos on deck both Resellers Reef locations $20 for a pack of two. Just in time for the Kingbuster 400 this weekend.

06/16/2026

The red snapper EFP situation has put an obvious strain on the charter fishing industry, both here locally and well beyond Ponce Inlet.

As we continue reporting on it and covering each turn, we try hard to stay neutral. Not because the impact is small. Not because people are not disappointed, or financially hurt by it. We stay neutral because the truth is, this issue would have never gotten as far as it has without support from every corner of the fishing world. Private anglers, charter captains, commercial fishermen, conservation groups, industry advocates, tackle shops, customers, and everyday people who simply care about the future of fishing all played a part in getting red snapper back into the conversation.

That matters, even when the outcome is painful.

There is another piece of this that is worth saying out loud. Over the last 20 years, charter fishing has quietly shifted from a full-time career for many captains into something closer to a part-time fight to stay afloat. There are very few boats that run enough trips every year to make it a solo living anymore, and many of our captains also commercial fish, work on other boats, run side businesses, or piece together whatever they have to in order to keep the boat moving.

So when the promise of a 2026 red snapper season came, the industry planned around it. Customers booked around it. Captains counted on it. Inside this network alone, there were hundreds upon hundreds of trips tied to the hope of that season. The loss of that opportunity is not a small inconvenience. It is another hard hit to an industry that has spent the last decade and a half struggling more quietly than most people realize.

With that being said, this is our ask to the anglers who had trips scheduled, were thinking about booking, or are now wondering if the trip is still worth taking: Please keep supporting your local charter fishing community. There are plenty of other snappers in the sea. There are also plenty of other worthy fish like grouper, mahi, sailfish, wahoo, triggerfish, amberjack, mangroves, lanes, vermilions, kingfish, cobia, and plenty of days that still end with a full cooler and a tired arm.

The value of a fishing trip was never meant to be held hostage by one fish, especially one that has become the clearest symbol of how badly our reefs, our access, and our industry have been mismanaged.

There will come a time when we are allowed to catch and keep red snapper again. Until that day comes, there are still plenty of fish in the sea, plenty of captains worth backing, and plenty of memories waiting at the dock.

Book the trip. Support the boats. Keep the industry alive.

06/15/2026

🎣 RESELLERS REEF FATHER'S DAY WEEK SALE!

June Father's Day Celebration at BOTH Locations!
🐟HAPPY FATHER'S DAY WEEK! 🎣
Join us all week long for incredible deals on fishing gear, tackle, apparel, and more at Resellers Reef Orange Park and Resellers Reef Ormond Beach!
🎣 TUESDAY – Build a Combo Day
✅ Buy Any Rod & Reel Together 🔥 Get 10% OFF the Combo!
🎣 WEDNESDAY – Tackle Day
🎯 Buy 3 Lures, Get 1 FREE 🔥 PLUS 20% OFF All Seaworx Tackle
👕 THURSDAY – Dad Gear Day
🔥 20% OFF Apparel 🦐 20% OFF Frozen Baits 🎯 Buy 3 Lures, Get 1 FREE
🐟 FRIDAY – Big Fish Friday
🎣 Buy Any Rod & Reel Combo ✅ Get FREE Line Spooling! 🦐 20% OFF Frozen Baits 🎯 Buy 3 Lures, Get 1 FREE
💥 SATURDAY – FATHER'S DAY BLOWOUT SALE 💥
🔥 10% OFF Rods 🔥 10% OFF Reels 🔥 20% OFF Apparel 🔥 20% OFF Frozen Baits 🔥 Buy 3 Lures, Get 1 FREE
📍 Orange Park 1632 Park Ave. Orange Park, FL 32073
📍 Ormond Beach 1362 N US-1 Ormond Beach, FL 32174
🎣 Great Deals • Great Gear • Great Father's Day Gifts

06/12/2026

05/23/2026

🇺🇸🎣 MEMORIAL DAY WEEKEND SALE 🎣🇺🇸

We’re celebrating all weekend long at Resellers Reef with a HUGE sale at BOTH locations!

🔥 Customer Appreciation Day – Monday (Orange Park Only!) 🔥
🕛 12PM – 3PM
🍔 FREE hamburgers & hotdogs
🥤 FREE soda & water

Come hang out, grab some food, and take advantage of some great deals!

📍 Orange Park Location
OPEN all weekend + Monday
👉 Come see us for the sale AND free food Monday!

📍 Ormond Beach Location
❗ Closed Sunday & Monday (currently open 5 days a week)

👉 Don’t miss out — swing by, stock up on tackle, and celebrate Memorial Day weekend with us!

🎣 Resellers Reef – Your one stop shop for all your tackle needs!