09/04/2026
Five years in business is coming up this October… and this feels like the perfect time to step into the next chapter of Winks.
We have talked about rebranding Winks almost from the very beginning. We’ve designed brands for other businesses, refreshed logos, built color palettes, created brand guides, and yet every time we tried to do it for ourselves, nothing ever felt quite right… until now.
This rebrand became a true team project. We sat down together, threw out ideas, shared what each of us felt Winks had grown into, picked apart colors and fonts, sketched concepts, changed our minds more than once 😂 and slowly started building something that finally felt like us.
Because Winks today is so much more than the business we opened nearly five years ago. We’ve grown, our team has grown, what we create has grown, and we wanted a brand that could grow right along with us.
You’ll still recognize pieces of the Winks you know and love, just with a fresh look that feels a little more polished, a little more confident, and much more representative of who we are now.
And maybe our favorite part? Our whole team had a hand in creating it. This isn’t just a new logo. It’s a little collection of all of our personalities, ideas, creativity, and the place we’ve built together.
So… meet the new Winks Design Studio!!
