The Velvet Chapter

The Velvet Chapter A Romance & Fantasy bookstore coming soon to Petaluma, CA. Cozy corners, epic stories, and a little magic in every chapter.

06/10/2026

Bookish Tufting Workshop!

On Saturday, June 20, we’re stepping out of the shop for an afternoon at
Four hours, ten seats, one tufted piece you take home and hang somewhere you’ll see it every day.

You’ll learn the craft from the ground up. Choose from a few bookish base designs or bring your own. The tufting gun, the yarn, the canvas, the instruction, the snacks, the easy pace of a Saturday afternoon, all included.
No experience required. Just you, four hours, and the kind of slow Saturday that turns into something you keep.

Saturday, June 20
2 to 6 PM
$100 all in
10 seats only

Link in bio to reserve yours before they’re gone.

✨📚 New Release Tuesday 📚✨This week's new releases are finally here, and we're kicking things off with a lineup full of d...
06/09/2026

✨📚 New Release Tuesday 📚✨

This week's new releases are finally here, and we're kicking things off with a lineup full of dark secrets, powerful magic, and unforgettable adventures.

🌾 Harvest Season by Brynne Weaver has arrived, bringing readers back into the twisted, thrilling world they've been eagerly waiting to return to.

⚔️ Light Wielder by Rachel Schneider shines with epic fantasy, dangerous destinies, and the kind of magic that keeps you turning pages long into the night.

🧪 The Last Apothecary by Bita Behzadi is now available in SIGNED EDITIONS, making this enchanting and atmospheric release an extra special addition to your shelves.

Whether you're ready for a return trip to Cape Carnage, searching for your next fantasy obsession, or hoping to snag a signed copy before they're gone, this week's releases have you covered.

Stop by The Velvet Chapter and grab your copy while supplies last. Which one is heading home with you today? ✨📖

06/07/2026

The Dungeon Crawler Carl Treasure hunt is over‼️
For those of you who missed the flyers they were too good to miss!

We will be doing this again for other books and most definitely for DCC9!

⚔️ Dead, Wrath, & Beyond has arrived at The Velvet Chapter! ⚔️Ready to add a little fantasy to your everyday life?You ca...
06/06/2026

⚔️ Dead, Wrath, & Beyond has arrived at The Velvet Chapter! ⚔️

Ready to add a little fantasy to your everyday life?

You can now shop a selection of Dead, Wrath, & Beyond's stunning fantasy daggers and bookish merchandise right here in store. Whether you're building the perfect cosplay, elevating your bookshelf aesthetic, or simply embracing your main character era, these pieces are made for readers who dream in fantasy.

And that's not all... we're currently working on getting their famous Mystery Machine up and running, and yes, it's already here in the shop waiting for its debut. 👀

From shadow daddies and warrior queens to dragon riders and assassins, there's a dagger for every MMC, FMC, and morally gray favorite. Find the one that matches your vibe, your next read, or the character you'd absolutely make questionable decisions for.

Come browse, discover your perfect blade, and add a little magic to your collection.

Trust us... it always hits the spot. 🗡️📚

After dark tonight. 8 to 11.I’m staying late, the lights are coming down, and everything in the shop is 10% off until I ...
06/06/2026

After dark tonight. 8 to 11.
I’m staying late, the lights are coming down, and everything in the shop is 10% off until I close the door.
This isn’t a sale. It’s a mood. The kind of evening that doesn’t get put on the calendar often.
Come find a book that matches the mood and deserves to be read with the lights dimmed.

A year ago this August, we open our velvet lined door into our little bookshop in Petaluma for the first time.Before we ...
06/04/2026

A year ago this August, we open our velvet lined door into our little bookshop in Petaluma for the first time.

Before we did we had early supporters whose names live on our digital wall forever. The Velvet Circle.

Since then, so many of you have told us the same thing:
“I wish I had known. I would have joined!”
This is for you.
The Velvet Circle is opening for 2026. A way for the people who love this place to be part of the story as we close our first year and walk into our second.

Two ways to join. Both one-time, never a subscription.

Sixty dollars: your name on the 2026 wall and an exclusive 2026 Velvet Circle tote, designed only for this year.
One hundred and twenty dollars: everything above, plus a Velvet Circle Membership Card that unlocks five percent off in-store for the full year ahead.

Your Chance to join the Circle closes August 2, our one-year anniversary.

Link in bio. We will see you in the Circle.

🌾🗡️ Late Night Release Party 🗡️🌾The Velvet Chapter will be open late on Monday, June 8th starting at 9PM to celebrate th...
06/03/2026

🌾🗡️ Late Night Release Party 🗡️🌾

The Velvet Chapter will be open late on Monday, June 8th starting at 9PM to celebrate the release of two highly anticipated reads:

🔪Harvest Season* by Brynne Weaver
🦋Light Wielder* by Rachel Schneider

Join us after hours to be among the first to get your hands on these new releases, browse the shop, and spend an evening with fellow readers as we celebrate two books we're incredibly excited about.

And because no trip to Cape Carnage is ever quite what it seems... Brynne Weaver's team has entrusted us with a few special surprises. 👀

We can't tell you exactly what they are. We probably shouldn't. Some secrets are best left buried.

Let's just say that guests who purchase Harvest Season may find a little something extra waiting for them... while supplies last.

📅 Monday, June 8
⏰ 9 PM
📍 The Velvet Chapter

The harvest is coming. The light is rising. And Cape Carnage has a secret to share. 🔪🌾✨

Local Author Signing Join us on Saturday, June 13th from 11 AM–3 PM as we welcome local author Jo Morgan Sloan to The Ve...
06/03/2026

Local Author Signing

Join us on Saturday, June 13th from 11 AM–3 PM as we welcome local author Jo Morgan Sloan to The Velvet Chapter!

Meet the author behind Stableshoes and Scars & Honey, chat about their writing journey, and discover your next favorite local read. Whether you're already a fan or love supporting local authors, this is the perfect opportunity to connect with an author from our community and add something special to your bookshelf.

Jo will have books available for purchase in-store, and will be signing throughout the afternoon.

📚 Featuring Jo Morgan Sloan
📅 Saturday, June 13th
⏰ 11 AM–3 PM
📍 The Velvet Chapter

Come celebrate local storytelling with us and help us give Jo a warm Velvet Chapter welcome! ❤️

📚 New Release Tuesday 📚Fresh stories have arrived on our shelves, and this week's lineup is bringing romance, adventure,...
06/02/2026

📚 New Release Tuesday 📚

Fresh stories have arrived on our shelves, and this week's lineup is bringing romance, adventure, mystery, and a touch of the divine.

Featured releases:

💋 *Kissed by the Gods* by Caty Rogan — a captivating romantasy filled with destiny, desire, and the kind of magic that changes everything.

⚔️ *Nobody's Quest* by Alyssa Day — an epic adventure packed with humor, heart, and a heroine determined to carve her own path.

🏝️ *My Killer Vacation* by Tessa Bailey — the fan-favorite romantic suspense that delivers laugh-out-loud chemistry, murder mystery mayhem, and plenty of swoon-worthy moments.

🖤 *Lover Forbidden* by J.R. Ward — return to the world of the Black Dagger Brotherhood for a dark, emotional, and unforgettable paranormal romance.

Whether you're in the mood for gods and magic, a thrilling quest, vacation romance gone delightfully wrong, or vampire heroes who never fail to steal our hearts, there's a new release waiting for you.

Which one is heading straight to your TBR?

05/31/2026

We are down in Berkeley for Bay Area Book Festival at the Magnus stage. Come check us out.

Address

2120 Allston Way
Petaluma, CA
94704

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