J.W. Shorter & Son Mercantile

08/09/2026

Book lovers, this one's for you!

Celebrate National Book Lovers Day with a little bookmark haul! 🔖✨

🎉 BUY 2, GET 1 FREE
🔖 Mix & Match
🎁 Lowest-priced bookmark is FREE!

Stop by J.W. Shorter & Son Mercantile today and find the perfect bookmarks for your next reading adventure.

📅 August 9 — TODAY ONLY!

Tag your book-loving bestie! 📖👇

08/08/2026

Happiness happens… and sometimes it comes with a little gift!

Today is National Happiness Happens Day, a perfect excuse to celebrate the little things that make us smile. 💛

Stop by J.W. Shorter & Son Mercantile today and enjoy a FREE bag with a $100 purchase!

💬 What made you smile today? Tell us below!

📍 J.W. Shorter & Son Mercantile
✨ Today only!

08/07/2026

Today, we honor the courage, sacrifice, and service of Purple Heart recipients. Thank you for your unwavering bravery and dedication to our country. Your legacy inspires us, and your sacrifice will never be forgotten.

08/01/2026

Missed yesterday?

No worries, today's your chance to score amazing deals, discover unique treasures, and enjoy one of Downtown Petoskey's favorite summer traditions!

But don't wait too long... when the clock strikes 6:00 PM, the Sidewalk Sales are over until next year!

📅 Saturday, August 1
🕘 9:00 AM–6:00 PM

Grab your shopping buddy, stroll downtown, and make the most of the final day. We can't wait to see you!

08/01/2026

Day 2 = One More Chance to Shop BIG & Save BIG! 🛍️✨

Yesterday was SO much fun! Thank you to everyone who stopped by, shopped local, and made Day 1 such a success! 💚

If you missed out or you're ready for another round of treasure hunting, today's your day! 🤩

Swing by Grandpa Shorter's Gifts and J.W. Shorter & Son Mercantile for the FINAL DAY of Downtown Petoskey Sidewalk Sales!

✨ Up to 75% OFF (or more!)
🎁 Mystery Grab Bags
🧥 Cozy Sweater Sale
🩳 J.W.'s Buy More, Save More Pajama Sale
🛍️ Sidewalk bargains all throughout Downtown

⏰ We're open TODAY from 9:00 AM–6:00 PM!

Bring a friend, stroll downtown, discover hidden treasures, and see what amazing finds are waiting for you. But don't wait too long... some of our best deals won't last! 😉

See you downtown! 💚✨

07/31/2026

🍂 1 DAY TO GO! 👜✨

Tomorrow is your first chance to shop the brand-new Jenna Kator Autumn Collection at J.W. Shorter & Son Mercantile!

Join us for an afternoon of fall fashion, sweet treats, and exclusive event-only perks:

🤎 Meet Jenna Kator from 2 PM–4 PM
🍪 Enjoy refreshments
🎁 FREE Jenna Kator wristlet or wallet (a $45 value) with any $100+ full-price purse purchase
👜 Every purse purchase is entered for a chance to have your entire purse purchase PAID FOR!
🎉 Party favors for the first 50 guests
🎁 Plus, everyone can enter to win a Pampering Gift Basket valued at over $150—no purchase necessary!

📍 J.W. Shorter & Son Mercantile
311 E. Lake Street, Petoskey, MI
🗓️ Sunday, August 2
⏰ 12 PM–4 PM

Bring your mom, sister, or best friend and be among the first in Michigan to shop the beautiful new Autumn Collection. 🍁

We can't wait to see you tomorrow! 🤍

07/31/2026

07/31/2026

07/30/2026

Pajama lovers, this deal is worth staying in for... or getting out of bed for! 😉

Stock up on your favorite pajama shorts and pants during Downtown Petoskey Sidewalk Sales with our Buy More, Save More event at J.W. Shorter & Son Mercantile!

Here's how much you'll save:
🩳 Buy 1 at regular price ($24.99–$29.99)
🛍️ Buy 2 for $35
🎉 Buy 3 for $45
💥 Buy 4 for $50

Mix, match, and stock up while your favorite styles last!

While you're here, explore Sidewalk Sale specials, incredible deals throughout Downtown Petoskey, and don't miss Strolling Magic on Friday from 2:00 PM–5:00 PM! 🎩✨

📅 Friday, July 31
🕗 Grandpa Shorter's Gifts opens early at 8:00 AM
🕘 Downtown Sidewalk Sales: 9:00 AM–6:00 PM

📅 Saturday, August 1
🕘 9:00 AM–6:00 PM

Comfy pajamas + amazing savings = the perfect shopping trip. See you this weekend!