02/26/2026
This is me the night I hit go live on the first Only Humxn shop.
Hands pressed together. Eyes closed. Praying it would work.
Because I had just spent the last $700 in my bank account to make it happen. Not the last $700 of a budget. The last $700 I had. Period.
I didn’t tell a lot of people that part. The version of the story people saw was the launch. The excitement. The brand going live. What they didn’t see was the fear sitting right underneath all of it. The very real possibility that I had just made the worst financial decision of my life.
But I had something a lot of people don’t give themselves credit for needing: someone on the other side of the screen who believed in me more than my fear did.
That’s my best friend in the corner of that screenshot. Grinning from bed because she was just as excited as I was. Cheering me on like the outcome was never in question, even when it absolutely was.
Here’s what that $700 turned into.
$4.5 million in sales. 77,000 orders shipped. 42,965 customers. All 50 states. 54 countries.
I don’t share those numbers to impress anyone. I share them because I want you to understand what lives on the other side of the moment you almost don’t hit go.
The scariest launches are usually the most important ones. Not because the fear means it’s right, but because the fear means it matters. You don’t shake before the things you don’t care about.
If you’re sitting on something right now, a business, a post, a pivot, an idea you’ve been calling “not ready” for months, I want you to look at this photo. Find your Beck. And hit go.
Beck, I love you more than I’ll ever be able to say. Thank you for being my loudest voice when mine went quiet. And thank you for being order number one in our system. The whole thing started with you, in more ways than one.