09/04/2026
You want merch people actually lose their minds over?
Stop asking "what's on sale?" or what “makes sense” and start asking what's unexpected.
The merch that gets talked about - shared on social, texted to friends, shown off in meetings - has one thing in common: Nobody saw it coming.
It was too good. Too specific. Too thoughtful to be accidental.
A beautifully designed deck of cards for a financial firm with a tagline that makes people laugh out loud.
Diabolical branding isn't about spending more. It's about thinking differently than everyone else in the room.
Be the merch people can't stop talking about. 💬 What's the most unexpectedly brilliant branded merch you've ever seen?