Poppy Theory

Poppy Theory Clean fragrances. Wood wicks. Handblown glass vessels designed to be reused. Thoughtfully handmade in Phoenix, Arizona.

Today our website is going under construction! 🚧 Be ready for a new name, logo and scents. Our life got so busy over the...
07/06/2026

Today our website is going under construction! 🚧
Be ready for a new name, logo and scents. Our life got so busy over the last month and I’m really trying to keep up with everything. That being said-know that I’m working on something new and magical behind the scenes whenever I can. Thank you for supporting us! It means a lot! 🥹

06/06/2026

How many words can you find for a sneak peek of our new chapter? 👀

If you’ve been watching my stories lately, you know I’ve been changing things up behind the scenes. I’ve been clearing out the studio aka my kitchen lol messing around with new designs and just building something that means a whole lot more to me.

This next part of the journey is really about honoring where we come from and creating a true comfort zone for your home.

Drop a comment with the words you find. Let me know what you spot first! ✨

08.01.26. A new story begins.

Long story short: June is the final month to shop Vertanae. I’m pausing to prep for a massive rebranding, brand-new scen...
06/02/2026

Long story short: June is the final month to shop Vertanae. I’m pausing to prep for a massive rebranding, brand-new scents and a secret new product launch that is going to completely knock your socks off and completely shift the energy of your space.

Vertanae will always hold a massive piece of my heart, but I can’t wait for you to see what’s next.

Link in bio to shop the final drop! 👇🏼

Spotted out in the wild at  this weekend. Our NEW Pain Au Chocolat candles. Transform your home into the French Bakery. ...
06/01/2026

Spotted out in the wild at this weekend. Our NEW Pain Au Chocolat candles. Transform your home into the French Bakery. Notes of: flaky croissant, warm butter, melting chocolate and salt flakes 💙✨



05/27/2026

I’m walking away from everything that built this business because, it doesn’t reflect where things are heading anymore…

No more playing it safe or sticking to what’s comfortable just because it’s familiar. This series is the raw, messy and entirely unfiltered process of tearing it down and building something much more aligned. Every design choice, every mistake and every breakthrough!!!

If you want to see the behind-the-scenes of building a brand from scratch(mistakes included lol) stick around.

Drop your thoughts below: bold move or am I crazy? 👇

behindthescenes branddesign makersgonnamake rebranding soywaxcandles soywax new brand how to open my own business

05/22/2026

Skip the corporate noise this weekend. Choose the makers, the dreamers & and your local community instead. That’s where the real heart is anyway!!! ❤️ Massive thank you to everyone choosing to shop small this weekend. Your support keeps the dream alive!

This rich gourmand fragrance opens with the comforting, mouth-watering aroma of golden, flaky croissants fresh from the ...
05/20/2026

This rich gourmand fragrance opens with the comforting, mouth-watering aroma of golden, flaky croissants fresh from the oven. Layered with velvety melted chocolate and the rich depth of salted French butter, it strikes the perfect balance of savory and sweet.

Get yours today! Link in bio 🥐🧈🍫

05/20/2026

This is exactly what a cozy morning in Paris smells like 🥐✨


05/18/2026

Behind the scenes of our biggest collaboration yet... 50 wicks down, many more to go. Everyone loves good ASMR video! ✨

💙

Thank you  for having us this Mother’s Day. I have two of this beautiful candles left if you need last minute celebratio...
05/11/2026

Thank you for having us this Mother’s Day. I have two of this beautiful candles left if you need last minute celebration gift or to keep just for yourself 🌸💐

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Phoenix, AZ
85001–85099

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