08/10/2026
Welcome to Pine Grove, So Obsessed Clothing Boutique 🫶🏼
✨ WE’VE BEEN KEEPING A VERY, VERY BIG SECRET… ✨
If we’ve seemed a little quiet lately… there’s a reason. 🤍
For the past several months, we’ve been working completely behind the scenes on something we’ve been dying to tell you about. There have been countless conversations, planning, dreaming, late nights, and a whole lot of excitement… all while keeping one of our biggest secrets EVER.
And today… we finally get to tell you. 👀
🎉 SO OBSESSED BOUTIQUE IS OPENING A SECOND LOCATION! 🎉
📍 PINE GROVE, PA
And this one is extra special.
We are beyond excited to be taking over the beautiful space that has been home to The Wild Fern Cottage, and we are incredibly grateful to Judi for trusting us with something she has poured so much love, time, and heart into.
After years of building The Wild Fern into something so special, Judi is officially entering a well-deserved retirement. 💚
Judi, we cannot thank you enough for everything you’ve done for the community, for the relationships you’ve built, and for the beautiful business you’ve created. We are honored to carry a piece of your legacy forward, and we truly wish you nothing but the happiest, most relaxing, and well-deserved retirement. You’ve earned it. 🥹🤍
And don’t worry, Wild Fern lovers… we heard you. 👀
One of the most important things we wanted to make sure of was that the things you’ve loved about The Wild Fern weren’t simply disappearing.
Through months of conversations with Judi, we’ve been working to ensure we can continue offering your favorite greens, home décor, your most loved candles candles, clothing, and other favorites that you’ve come to know and love.
But…
✨ WE’RE GOING TO PUT OUR OWN SO OBSESSED SPIN ON IT. ✨
You’ll still find those familiar favorites, but you’ll also find new brands, new styles, new products, trendy fashion, unique accessories, gifts, and SO much more.
Think The Wild Fern meets So Obsessed Boutique. 🌿🤍✨
A little greenery.
A little home décor.
A little fashion.
A little western.
A little edgy.
A LOT of So Obsessed.
And just when you thought that was enough…
🚚✨ WE’RE ALSO LAUNCHING A MOBILE BOUTIQUE! ✨🚚
That’s right!
Beginning in the new year, So Obsessed will be hitting the road and bringing the boutique experience to markets, festivals, community events, private parties, special events, and MORE.
Two locations.
A mobile boutique.
New brands.
New experiences.
And so many things we’ve been dreaming up behind the scenes.
Honestly… we can hardly believe we get to say this. 🥹
To our So Obsessed family: YOU made this possible. Every purchase, every share, every recommendation, every time you’ve walked through our doors, and every time you’ve told a friend about us has helped us get here.
And to our future Pine Grove customers… WE CANNOT WAIT TO MEET YOU. 🤍
We know we have big shoes to fill, and we don’t take that lightly. We want to honor what Judi built while creating something that feels uniquely So Obsessed.
This isn’t just a second location.
It’s a new chapter.
And we have a feeling it’s going to be our best one yet. ✨
PINE GROVE… WE’RE COMING FOR YOU. 👀🤍
Help us celebrate this HUGE news by sharing this post, tagging your Pine Grove friends, and following along because we have SO. MUCH. MORE. TO. REVEAL.
The doors may not be open just yet…
…but the countdown starts NOW. ⏰✨
Welcome to the next chapter of So Obsessed.
We’re officially TWO locations deep. 🥹🤍
And yes…
WE’RE STILL SO OBSESSED. ✨
