Moonage Daydream LLC

08/08/2026

Did you know we have homegoods? Lots of fun art, functional pottery, linens, lamps and even some furniture.

Come down to historic Main St Platteville and discover why we are the best curated vintage shop in Southwest Wisconsin. You'll be glad you did!

08/01/2026

BOGO 50% off all tees this weekend. Some of these tees aren't quite vintage but the vibe totally is.

Open this weekend
Saturday 11-6
Sunday 12-4

And today is the wine walk downtown. Your chance to sample some tasty treats and support local business.

Hope to see you soon!

07/30/2026

Moonage Daydream is a curated vintage clothing and home goods store located at 76 E Main St in Historic Downtown Platteville, Wisconsin. The shop specializes in unique fashion ranging from the Victorian era to Y2K styles for both men and women, alongside an eclectic mix of home décor.

07/26/2026

Isn't she so pretty in pink?

Molly Ringwald wishes she wore this dress to prom. You might just need her for the next wedding you're going to or maybe when you see Florence and the Machine this summer. Whatever the occasion she's stunning and you will too when you wear her.

1980s Gunne Sax style maxi dress. Semi sheer two layer skirt, fitted bodice with leg of mutton sleeves. Sweet tie in the back. mint condition. Fits like a modern 2 or 4 (maybe) 32" bust. 28" waist. JC Penney label inside. No size tag. $98. In store now.

Come down and check out this and the incredible selection of curated true vintage dresses we have in stock.

Right now all dresses are buy one get the 2nd for 50% off.

07/26/2026

07/25/2026

Buy one Get one 1/2 Price Sale Continues this weekend. All dresses, Shirts and Tees. Buy one and get the 2nd of equal or lesser value for 50% off.
Open Saturday 11-6 and Sunday 12-4. New inventory hitting the racks every week.

07/24/2026

We're back. As it turns out we are able to open for a few hours today. We'll be open it 6.

07/24/2026

Hey Vintage Friends. Unfortunately due to circumstances beyond our control we will be closed on Friday 7/24. We will reopen on Saturday 7/25 regular hours. Thanks for understanding.

07/22/2026

Things are looking pretty groovy down on Main St. The first batch of a huge 60s and 70s haul is hitting the rails this week.

The shop is open Thursday to Sunday. And our BOGO 1/2 price sale continues for all dresses, shirts and tees.

Hope to see you this weekend. Take advantage of this glorious weather and visit your favorite vintage spot.

07/20/2026

Hey Vintage friends....
Look what's coming to downtown Platteville Main St.