08/08/2026
Wool has picked up a few unfair rumours over the years.
Here are four of the most common myths around it...
1. Wool is always itchy.
Not all wool is created equal. Modern spinning techniques, together with beautifully fine fibres like Merino, Alpaca and Cashmere, produce yarns that feel wonderfully soft against the skin.
2. Wool is difficult to care for.
Wool is naturally resilient and surprisingly low maintenance. Its fibres help resist odours, meaning many wool garments simply need a good airing between wears rather than frequent washing.
3. Wool can't be used for sportswear.
Natural fibres have been trusted outdoors for generations. Wool's ability to wick moisture and regulate temperature makes it exceptionally dependable for an active lifestyle.
4. Wool is only for winter.
Wool isn't just for cold weather. It naturally helps regulate your body temperature, making it just as comfortable for cool summer evenings and changeable spring days as it is during the colder months.
Are there any others that you'd add to the list?
