Humbra

Humbra HUMBRA Firefly: Versatile Hitch-Mounted Canopy System: 120 sq ft of rotating shelter in 90 secs.

We’ve been working on something quietly behind the scenes, and today we’re finally ready to share it.We developed three ...
08/04/2026

We’ve been working on something quietly behind the scenes, and today we’re finally ready to share it.

We developed three original camouflage concepts for Firefly, and now we’d like to put the decision in your hands.

We did our best to keep these renderings true to scale, but swipe to the last image to see the real canopy size on a 2024 Tacoma Crew Cab.

We’re planning to move two of these designs into limited production, and your feedback will help determine which ones make the cut.

Have a favorite? Cast your vote below. Your feedback will help decide which two move into production. 🤝

08/04/2026

HUMBRA’s first-ever Firefly giveaway has officially come to a close… and the winner is… 🏆

Thank you to everyone who entered and for all the support over the past five years. Seeing this community continue to grow has been incredible, and we truly appreciate every one of you.

Tomorrow, we’ll be sharing something we’ve been working on behind the scenes, and we’d love your feedback.

Stay tuned.

07/29/2026

50K Follower Giveaway 📣

Five years ago, Firefly existed only as an idea.

Since then, we’ve gone from dozens of prototypes to production, thousands of hours of development, incredible customers, and now a community of more than 50,000 people.

We wouldn’t be here without your support, and we can’t thank you enough.

We’re just kicking the tires, and have some exciting things in the works that we’ll be sharing soon.

To celebrate, we’re hosting our first-ever giveaway. One winner will receive a complete Firefly system, including:

Firefly + Tent Side-walls + Ground Kit

How to Enter:

1. Follow HUMBRA
2. Like this post
3. Comment and tag a friend

Bonus Entry: Share this post to your Story and tag HUMBRA

Rules:

• Open to U.S. residents
• Winner selected at random
• No purchase necessary
• This giveaway is not sponsored or endorsed by Instagram

Deadline: Entries close Sunday at 11:59 PM PST. The winner will be announced Monday, August 3

*Two of the three trucks featured in this video belong to real Firefly customers.

Thank you all for being part of the journey. Good luck!!

Sloped terrain on the side of a mountain? We’ll take it. Hope your first summer weekend looks something like this. ☀️ ...
06/26/2026

Sloped terrain on the side of a mountain? We’ll take it.

Hope your first summer weekend looks something like this. ☀️

Not all hitch systems are created equal. All aluminum construction. CNC machined. Laser welded. Lightweight, compact, an...
05/21/2026

Not all hitch systems are created equal.

All aluminum construction. CNC machined. Laser welded. Lightweight, compact, and purpose built from the ground up.

From your truck or SUV ——> straight into the sand. 🏖️Firefly ground hardware is officially back in stock. More setups. M...
05/06/2026

From your truck or SUV ——> straight into the sand. 🏖️

Firefly ground hardware is officially back in stock. More setups. More places. More possibilities..

A little shade for one of the hardest workers on site. We’d like to thank all our first responders for their dedication ...
04/10/2026

A little shade for one of the hardest workers on site.

We’d like to thank all our first responders for their dedication to the communities they serve, and we’re honored to help out any way we can.

Wishing you all a well earned weekend 🫡

Overprepared? Maybe. Undercovered? Never.Some days come fully loaded, and your shade should too. Built in. Ready in seco...
03/23/2026

Overprepared? Maybe. Undercovered? Never.

Some days come fully loaded, and your shade should too. Built in. Ready in seconds. There when you need it, gone when you don’t.

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3903 S Kelly Avenue
Portland, OR
97239

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+19712020730

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