The Fly Shop

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The Fly Shop The Fly Shop has been America's fly fishing outfitter since 1978. The Fly Shop is Northern California's fly fishing headquarters! For 40 years!

Starting as a small fly shop and later adding guided fly fishing, private waters, fly fishing travel, fly fishing camps for kids, and schools. We provide the best products, guided fly fishing experiences and angling travel destinations in fly fishing.

10/14/2026

The Lower Sac has been kicking out some great fish! 🙌

Where to go. When to go. Our 2026 Travel Planner is now live, with everything you need to start planning your next fly f...
10/09/2026

Where to go. When to go. Our 2026 Travel Planner is now live, with everything you need to start planning your next fly fishing trip.

Explore destinations around the world, learn what makes each fishery unique, and find out when to be there for the best opportunities.

From trout and steelhead to bonefish, permit, tarpon, peacock bass and more, consider this your starting point for where to go next and when to make it happen!

Read the new Travel Planner at the link in bio.

Some of The Fly Shop crew got after it on the Lower Sac recently! 🕺🏽❤️‍🔥🌈🪩⚡️ Sabrina Toast Steven Sewell
10/01/2026

Some of The Fly Shop crew got after it on the Lower Sac recently! 🕺🏽❤️‍🔥🌈🪩⚡️ Sabrina Toast Steven Sewell

09/22/2026

Tailing loops giving you trouble?

Join The Fly Shop’s Chris King at FlyFest 2026 for a casting demonstration focused on identifying what causes tailing loops and how to eliminate them.

Chris is an FFI Master Certified Casting Instructor, bringing decades of teaching and on-the-water experience.

Friday, September 25 | 2:00 PM
Saturday, September 26 | 1:00 PM

Redding Civic Auditorium | Redding, California

Improve your cast. Fix your loop. Link in bio or come by the shop for tickets.

09/18/2026

Catch Mike Mercer at FlyFest 2026 for two fly tying presentations in Redding, California.

Friday, September 25 | 2:00-3:00 PM
Psycho Prince

Saturday, September 26 | 1:30-2:30 PM
Swim Caddis

Join us September 25-26 at the Redding Civic Auditorium for two days of fly fishing, fly tying, casting, and instruction from some of the best in the sport.

Tickets are available now at the link in bio.

ReddingCA

FlyFest is coming to Redding!Join us September 25 and 26 at the Redding Civic Auditorium for Fly Fishers International F...
09/14/2026

FlyFest is coming to Redding!

Join us September 25 and 26 at the Redding Civic Auditorium for Fly Fishers International FlyFest 2026, presented by The Fly Shop. Two full days of casting demonstrations, fly tying, workshops, destination seminars, conservation programming and plenty of time spent talking fly fishing.

This year’s headline presenter is George Daniel, with presentations and instruction throughout the event, plus the FFI Dinner & Auction Friday evening where George will serve as keynote speaker.

Day passes are just $20 and available online or in person at The Fly Shop. FlyFest attendees can also receive a one-time 15% discount at The Fly Shop on September 25 and 26 with proof of attendance.

Come learn something new, meet fellow anglers and spend a couple of days immersed in fly fishing right here in Redding.

The Lower Sac is still fishing great! TFS Guide Gary Whitmire Gary Whitmire put his daughter Chloe on some great ‘bows t...
09/09/2026

The Lower Sac is still fishing great! TFS Guide Gary Whitmire Gary Whitmire put his daughter Chloe on some great ‘bows this past week.

Link in bio to book a day with Gary on the Lower Sac.

The Lower Sac is fishing great right now! From TFS Guide Travis Ortiz Travis Ortiz –“The Lower Sac has been steadily goo...
09/07/2026

The Lower Sac is fishing great right now! From TFS Guide Travis Ortiz Travis Ortiz –

“The Lower Sac has been steadily good with healthy fish throughout the river. In the morning expect to see some BWO hatches followed by caddis later in the day through the evening. Flows are on the drop, currently around 7,600 CFS.”

Hit the link in bio to book a day on the Lower Sac with Travis!

09/01/2026

Gel spun backing isn’t something you want to load with a pencil and a buddy.

When you’re dealing with heavier backing for big fish, proper tension matters. If it goes on too loose, it can dig into itself under pressure, seize up, and turn a good fish into a very bad day.

Joel walks through how we load 65 lb gel-spun backing with the right tension using our line winder here at The Fly Shop.

If you’ve got a big trip coming up, let us get you set up and dialed-in before you go.

TFS Guides Travis Ortiz Travis Ortiz and Ross Wilkerson Ross Wilkerson found some amazing browns on the Trinity recently...
08/20/2026

TFS Guides Travis Ortiz Travis Ortiz and Ross Wilkerson Ross Wilkerson found some amazing browns on the Trinity recently! They’ve got the brown trout on the Trin dialed. 

“Fishing has been good. Salmon and browns are around and there’s a few summer run steelhead still in. Flows have been around 450. The river is fishing well and it’s a good way to get out of the heat.”

Hit the link in bio or give us a call at the shop to book a day with Travis or Ross on the Trinity River.

Address

4140 Churn Creek Road
Redding, CA
96002

Opening Hours

Monday 7:30am - 7pm
Tuesday 7:30am - 7pm
Wednesday 7:30am - 7pm
Thursday 7:30am - 7pm
Friday 7:30am - 9pm
Saturday 7:30am - 7pm
Sunday 7:30am - 6pm

Telephone

+15302223555

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