Hometown Fashions

10/02/2026

🛍️✨ The Vintage Shop Hop is here, and we’re excited to be a stop! ✨🛍️

Join us for a fun weekend of shopping, great finds, and sales throughout the store!

📅 Open both days
🕙 10 AM–5 PM
🏷️ Sales throughout the store - up to 50% off!

Come browse, shop, and discover something special! We can’t wait to see you! ❤️

10/01/2026

🍂 Botanical Cottage Floral Sweater 🌸
Seriously SO soft and cozy! 🤎 The perfect sweater for crisp fall days, with the cutest cottage-inspired floral print.

Available in S–L!

✨ We’re open until 7 PM TODAY — come see us! 🍁

09/30/2026

A must-have basic you’ll want in every color! 🤍 Our Baby Waffle Long Sleeve Top is stretchy without feeling tight, incredibly soft, and perfect for everyday comfort

Available in Cabernet, Green, Sand and Gray. ✨

Sizes Small–3X available — a cozy staple for every wardrobe!

09/29/2026

🦌💙 HELLO, HUNTING SEASON! 💙🦌
The perfect cozy sweater for your favorite GOOD BLUE HUSBAND! 😉🍂

We LOVE the front + back logo on this one! It’s cute, comfy, and ready for all those chilly fall hunting days. 🍁

✨ LIMITED SIZES LEFT! ✨
We currently only have L, XL, 2XL & 3XL available!

If you’ve had your eye on this one, don’t wait — once these are gone, they’re gone! 🏹🦌

📩 Message us to claim yours!

09/28/2026

✨ It’s Monday, and you know what that means… MARIE MONDAY! 👗✨

While the rest of us are still trying to figure out what day it is, Marie is out here figuring out what to wear.

Because Mondays may be mandatory… but looking fabulous is a choice. 😉✨

09/26/2026

✨ A little color, a lot of charm! ✨
Fall in love with this beautifully embroidered sweater, featuring gorgeous detailing that makes every stitch stand out. 🤎 Choose the soft, elegant light brown for a classic look, or add a little flair with the dreamy lavender!!

Perfect for cozy days when you still want your outfit to feel special. 💜

Stop in and take a look—we’re open until 5 PM today! 🛍️

09/24/2026

🎉🏈 WE HAVE A WINNER! 💚💛
Our giant wheel has spoken… 🎡👀

🎉 CONGRATULATIONS, MARY HENKE! 🎉

And WOW… we have a CRAZY amount of Packers fans around here! 💚💛🧀🏈 You guys showed up BIG for this giveaway!

Mary, send us a private message to claim your Packers sweatshirt! 🎁

And guess what?! These sweatshirts HIT THE SHELVES TODAY! 🙌

💚 Sizes Small–2X available
⏰ We’re OPEN until 7 PM TONIGHT!

Come grab yours and get ready to rep the Green & Gold! 🧀💚💛

THANK YOU to everyone who entered! We love our Packers crew! 🏈🔥

09/23/2026

🎉🏈 PACKERS GIVEAWAY! 💚💛
Who’s ready for Thursday Night Football?! 👀🔥

I’m giving away ONE of the pictured Packers sweatshirts TOMORROW at NOON — just in time to rep the Green & Gold for game night! 💚💛

🎉 WINNER CHOOSES THEIR SIZE!
Sizes Small–2X available!

Want a chance to win? 👇
❤️ LIKE this post (original post only)
💬 COMMENT with your favorite Packers player
📲 SHARE this post for an extra chance!

⏰ Winner announced tomorrow at NOON!

Good luck, Packers fans! 🧀🏈💚💛

09/23/2026

09/22/2026

To all my customers and friends - While it’s the first day of autumn, it’s the last day of my journey with Hometown Fashions.

I am so saddend to be making this post. But after many prayers and lots of tears, I’ve made the difficult decision to close this chapter of my life.

I grew so much in the years that I have worked here, and am very grateful for everything I’ve learned, the confidence I have created in myself and the connections I have made. I will miss the people and my customers. I will miss all of YOU!
It was such an honor to dress you for important events in your life, or to just help you discover clothes that made you feel confident and comfortable in your own skin. These moments will live in my heart for a long, long time.

Thank you to Corey and Missy for bringing me onto the team 4 years ago. Thank you to Marie for being my right-hand woman and dear friend. And thank you to Reedsburg for supporting this small business! I am so grateful for all of you.

While this will be the last time you’ll see my face here, you can be sure that the cute clothes and great service will continue in the hands of Marie, Corey and Missy.
Thank you for helping a girl live her clothing store dreams!
~ Paige 💜

“𝑻𝒉𝒆𝒓𝒆 𝒊𝒔 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈 𝒔𝒐 𝒔𝒑𝒆𝒄𝒊𝒂𝒍 𝒊𝒏 𝒕𝒉𝒆 𝒆𝒂𝒓𝒍𝒚 𝒍𝒆𝒂𝒗𝒆𝒔 𝒅𝒓𝒊𝒇𝒕𝒊𝒏𝒈 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝒕𝒓𝒆𝒆𝒔—𝒂𝒔 𝒊𝒇 𝒘𝒆 𝒂𝒓𝒆 𝒂𝒍𝒍 𝒕𝒐 𝒃𝒆 𝒂𝒍𝒍𝒐𝒘𝒆𝒅 𝒂 𝒄𝒉𝒂𝒏𝒄𝒆 𝒕𝒐 𝒑𝒆𝒆𝒍, 𝒕𝒐 𝒓𝒆𝒇𝒓𝒆𝒔𝒉, 𝒕𝒐 𝒔𝒕𝒂𝒓𝒕 𝒂𝒈𝒂𝒊𝒏.” —𝑹𝒖𝒕𝒉 𝑨𝒉𝒎𝒆𝒅

One last Mirror Selfie for ole times sake. 💜