Sunrise Tackle Co

Sunrise Tackle Co USA manufacturer of fishing tackle. Specialize in pan-fish and walleye lures, as well as leaders, muskie/northern harnesses, tip-up rigs, and bulk jigs.

Our Tattletail is legendary in the panfish world. Often imitated, but never duplicated.
05/06/2026

Our Tattletail is legendary in the panfish world. Often imitated, but never duplicated.

Don’t just go fishing, get our Snare Shad and go catching.
05/04/2026

Don’t just go fishing, get our Snare Shad and go catching.

Those early morning sunrise walleye on the live bait jigs. 🙌
05/03/2026

Those early morning sunrise walleye on the live bait jigs. 🙌

Mike put our Live Bait jigs to work over the weekend. The results speak for themselves!!
04/30/2026

Mike put our Live Bait jigs to work over the weekend. The results speak for themselves!!

We are sending out new product each and every day to your local retailers. Our 3” foam bobbers are headed to a store nea...
04/29/2026

We are sending out new product each and every day to your local retailers. Our 3” foam bobbers are headed to a store near you!
Not finding what you’re looking for? Visit us online at sunrisetackleshop.com

Who’s ready for a video drop!???
04/19/2026

Who’s ready for a video drop!???

Who’s ready for a video drop???
04/19/2026

Who’s ready for a video drop???

From 1/32-1/4 ounce live bait jigs, we have the colors to help you boat more fish this season. From bronze to laser red ...
04/17/2026

From 1/32-1/4 ounce live bait jigs, we have the colors to help you boat more fish this season. From bronze to laser red hook, we have the options you want!

Do you chase big Pike and Muskie? We have the made in the USA🇺🇸leader’s to keep your bait safe and protected. From solid...
04/17/2026

Do you chase big Pike and Muskie? We have the made in the USA🇺🇸leader’s to keep your bait safe and protected. From solid wire to 7-strand wire, Flurocarbon and more, we have you covered. Check your local retailer, or visit us online at sunrisetackleshop.com

Pitching the Sunrise Tackle live bait jigs and smashing big eyes!
04/07/2026

Pitching the Sunrise Tackle live bait jigs and smashing big eyes!

Musky bobber kits have been flying out of the shop in preparation for the fishing season. Hand built, right here in the ...
04/06/2026

Musky bobber kits have been flying out of the shop in preparation for the fishing season. Hand built, right here in the 🇺🇸

Address

409 S Main Street
Rice Lake, WI
54868

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 10am - 7pm

Telephone

+17152962655

Website

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