Sunrise Tackle Co

Sunrise Tackle Co USA manufacturer of fishing tackle. Specialize in pan-fish and walleye lures, as well as leaders, muskie/northern harnesses, tip-up rigs, and bulk jigs.

🔥 NEW ARRIVAL! 🔥The hats you’ve been waiting for are finally here.Our Richardson 112 trucker hats feature a premium genu...
08/05/2026

🔥 NEW ARRIVAL! 🔥

The hats you’ve been waiting for are finally here.

Our Richardson 112 trucker hats feature a premium genuine leather Sunrise Tackle patch and the legendary comfort and fit that made the 112 the industry’s favorite.

Available in 3 color options, but they won’t last long.

👉 Grab yours today at SunriseTackleShop.com

🇺🇸At Sunrise Tackle, we’re proud to build products the American way🇺🇸. We use premium materials and hand built craftsman...
07/02/2026

🇺🇸At Sunrise Tackle, we’re proud to build products the American way🇺🇸. We use premium materials and hand built craftsmanship that serious anglers demand.

To celebrate America’s 250th Birthday, we’re saying thank you with 25% OFF site-wide!

Use Code: FREEDOM25

Whether you’re chasing crappies, walleyes, pike, or muskies, now is the perfect time to stock up on tackle that’s built with pride, built to last, and built in America. 🇺🇸

We don’t just hand build American made leaders, we make the best one!Built right here in the USA, get yours today.Sunris...
06/27/2026

We don’t just hand build American made leaders, we make the best one!
Built right here in the USA, get yours today.
Sunrisetackleshop.com

Looking for some new panfish jigs? How about a walleye or panfish Tattletail? We have a whole bunch of new product heade...
06/10/2026

Looking for some new panfish jigs? How about a walleye or panfish Tattletail? We have a whole bunch of new product headed to a dealer near you!

The Snare Shad continues to be a crappie favorite. Pitched with a small jig, this bait is 🔥🔥🔥
05/29/2026

The Snare Shad continues to be a crappie favorite. Pitched with a small jig, this bait is 🔥🔥🔥

Happy Memorial Day 🇺🇸Today we remember and honor the brave men and women who made the ultimate sacrifice for our freedom...
05/25/2026

Happy Memorial Day 🇺🇸
Today we remember and honor the brave men and women who made the ultimate sacrifice for our freedom. Thank you for all who served and continue to serve.

Our Tattletail is legendary in the panfish world. Often imitated, but never duplicated.
05/06/2026

Our Tattletail is legendary in the panfish world. Often imitated, but never duplicated.

Don’t just go fishing, get our Snare Shad and go catching.
05/04/2026

Don’t just go fishing, get our Snare Shad and go catching.

Those early morning sunrise walleye on the live bait jigs. 🙌
05/03/2026

Those early morning sunrise walleye on the live bait jigs. 🙌

Mike put our Live Bait jigs to work over the weekend. The results speak for themselves!!
04/30/2026

Mike put our Live Bait jigs to work over the weekend. The results speak for themselves!!

Address

409 S Main Street
Rice Lake, WI
54868

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 10am - 7pm

Telephone

+17152962655

Website

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