Paul Hartsoe at TheFireStore

09/01/2026

NEW at TheFireStore 🚨
Make your identification clear with the Midwest Gear Solutions Custom Letter Panel. Customize your panel with the lettering you need for your department, crew, or role.
Built for easy identification and made to fit your needs.
Shop & customize yours: https://thefirestore.com/midwest-gear-solutions-custom-letter-patch/

09/01/2026

Meet the new Seek AttackPRO 300, built to give firefighters a clearer, faster view of the fireground when every second counts. With a 60 Hz frame rate, Mixed Gain Technology, improved image quality - 320x240 resolution, and dedicated image and video capture, the AttackPRO 300 delivers the performance crews need in both low- and high-temperature environments.
Plus, the Seek Assured™ Warranty now comes standard, with 5-year camera coverage included. Aaaaand - they improved the battery access panel!
See what’s new with the Seek AttackPRO 300 and shop now at TheFireStore.

08/08/2026

08/08/2026

Meet the Next Generation of PPV.
The new RAMFAN EX50Li 40V G3 delivers powerful, battery-operated ventilation with the performance firefighters rely on. Built for fast deployment, quiet operation, and dependable airflow when every second counts.
Learn more: https://thefirestore.com/ramfan/?sort=newest

Any questions, please don't hesitate to reach out!

08/08/2026

Protection that moves with you.
Meet the GH Armor PHS (Personal Harness System), a lightweight ballistic system designed specifically for first responders. With a low profile design, adjustable fit, and customizable protection options, the PHS helps EMS, fire, and public safety professionals stay protected without sacrificing comfort or mobility.
Whether you're responding to a routine call or a high risk incident, the GH Armor PHS is built to support you every step of the way.
Shop GH Armor today: https://thefirestore.com/gh-armor/?sort=bestselling

Any questions, please don't hesitate to reach out!

08/01/2026

Faster restraint. Safer care.
XDcuff stretcher-integrated limb restraints help EMS crews quickly and consistently secure agitated or uncooperative patients without searching for loose straps or tying special knots.
Explore reusable, disposable, Clip-iN, and Secure-iN options designed to fit Ferno and Stryker stretchers.

08/01/2026

Your hat and sunglasses shouldn't compete.
Notch hats feature patented Notch technology that lets your sunglasses, safety glasses, or prescription eyewear sit naturally without pushing against the brim. The result? A more comfortable, secure fit whether you're on duty, at the range, or enjoying your day off.
Shop Notch hats:
https://thefirestore.com/north-classic/?sort=bestselling

07/25/2026

🎒 New from NRS.
Keep your gear protected, organized, and ready for the next call with the latest NRS duffel bags.

• Quick Change Duffel
• Rescue Duffel Bag
• Purest Mesh Duffel Bag

Shop the newest NRS gear: https://thefirestore.com/nrs/?sort=newest

Any questions, please don't hesitate to reach out!

07/23/2026

Your hat. Your department.
Customize your Richardson hat with a patch that represents your department, company, or station. Built with the same Richardson quality you know, now with a personalized touch. *** CAN BE ADDED TO ANY COLOR HAT
Shop now:
https://thefirestore.com/richardson-snapback-trucker-cap-white-red-cmb-medium-large/

07/08/2026

NOW AVAILABLE AT TheFireStore forcible entry tools from Council Tool have arrived.
🔹 FSV (Force, Search, Vent Tool) combines a roof hook and TD30 Halligan-style fork into one versatile tool designed for forcible entry and ventilation operations.
🔹 LXT (Lock X-traction Tool) is built for Through-the-Lock operations, helping firefighters gain controlled access while minimizing damage to storefronts and commercial doors.
Built for efficiency. Designed for the fireground.