The French Farmhouse

09/04/2026

I know it’s hot outside BUT....fall has arrived at The French Farmhouse, and we’re celebrating all weekend long!

Join us this Saturday, September 5, for our Fall Fest + Virginia Made Saturday Vendor Market. From 10 a.m. to 4 p.m., our second floor will be filled with 11 talented local vendors offering handmade goods, delicious treats, fall drinks, jewelry, clothing, wellness products, and more.

THE CELEBRATION CONTINUES DOWNSTAIRS AT THE FRENCH FARMHOUSE - from 10 AM to 8 PM (extended hours)

Shop our newest fall and Halloween arrivals while enjoying:

• 15% off one item
• Double loyalty points
• Entry to win a $50 French Farmhouse gift certificate with any purchase

Our Fall Fest specials will continue throughout the entire weekend, so you’ll have plenty of time to shop! We’re usually closed on Mondays, but we’ll be OPEN this Labor Day. See hours below.

MEET OUR LOCAL VENDORS

🍁 Around Ashley’s Table Candle Shop Ashley Powell | Soy Candles
Ingredient-conscious, phthalate-free soy candles—including the launch of the new Autumn Lane candle!

🍁 Magnolia’s Closet The Magnolia Closet
Custom embroidery and clothing made especially for you.

🍁 Pure Barre Pure Barre Roanoke
Learn more about their low-impact, high-intensity full-body workouts.

🍁 Smith Mountain Sourdough Smith Mountain Sourdough
Fresh, homemade sourdough bread.

🍁 JB’s Short n’ Sweet JB’s Short n Sweet
Cookies, cakes, and all kinds of sugary, fruity temptations.

🍁 Mud to Magic mud.to.magick
Beautiful, one-of-a-kind handmade pottery.

🍁 MADE for you MADE for you
Thoughtfully made skincare and jewelry designed for real life.

🍁 Bravenly Bravenly Global
Naturally based health, wellness, and beauty products.

🍁 Honey Spark The Honey Spark | Permanent Jewelry Roanoke, VA
Custom-fit permanent jewelry.

🍁 The Modest Abode Kimberly Morrow
Handmade creations featuring sewing, crafting, and more.

🍁 Small Things Coffee & Thrift Small Things
Coffee made with house-made syrups, thrifted finds, and a brand-new fall menu!

WEEKEND HOURS

Saturday, Sept. 5
VA Made Market: 10 a.m.–4 p.m.
Store: 10 a.m.– 8 p.m. (extended hours)

Sunday, Sept. 6
12–6 p.m.

SPECIAL LABOR DAY HOURS

Monday, Sept. 7
11 a.m.–6 p.m.

09/04/2026

I know it's hot outside BUT....Fall has arrived at The French Farmhouse—and we’re celebrating all weekend long!

Join us this Saturday, September 5, for our Fall Fest + Virginia Made Saturday Vendor Market. From 10 a.m. to 4 p.m., our second floor will be filled with 11 talented local vendors offering handmade goods, delicious treats, fall drinks, jewelry, clothing, wellness products, and more.

THE CELEBRATION CONTINUES DOWNSTAIRS IN THE FRENCH FARMHOUSE - from 10 AM to 8 PM (extended hours)

Shop our newest fall and Halloween arrivals while enjoying:

• 15% off one item
• Double loyalty points
• Entry to win a $50 French Farmhouse gift certificate with any purchase

Our Fall Fest specials will continue throughout the entire weekend, so you’ll have plenty of time to shop! We’re usually closed on Mondays, but we’ll be OPEN this Labor Day. See hours below.

MEET OUR LOCAL VENDORS

🍁 Around Ashley’s Table Candle Shop
Ingredient-conscious, phthalate-free soy candles—including the launch of the new Autumn Lane candle!

🍁 Magnolia’s Closet
Custom embroidery and clothing made especially for you.

🍁 Pure Barre
Learn more about their low-impact, high-intensity full-body workouts.

🍁 Smith Mountain Sourdough
Fresh, homemade sourdough bread.

🍁 JB’s Short n’ Sweet
Cookies, cakes, and all kinds of sugary, fruity temptations.

🍁 Mud to Magic
Beautiful, one-of-a-kind handmade pottery.

🍁 MADE for you
Thoughtfully made skincare and jewelry designed for real life.

🍁 Bravenly
Naturally based health, wellness, and beauty products.

🍁 Honey Spark
Custom-fit permanent jewelry.

🍁 The Modest Abode
Handmade creations featuring sewing, crafting, and more.

🍁 Small Things Coffee & Thrift
Coffee made with house-made syrups, thrifted finds, and a brand-new fall menu! Choose from seasonal flavors such as Fool’s Gold, Bad Habit, Harvest Moon, and Lingering Love. (Will be located directly in front of our store).

WEEKEND HOURS

Saturday, September 5
Virginia Made Market: 10 a.m.–4 p.m.
The French Farmhouse: 10 a.m.– 8 p.m. (extended hours)

Sunday, September 6
12–6 p.m.

SPECIAL LABOR DAY HOURS

Monday, September 7
11 a.m.–6 p.m.

The French Farmhouse
9 Church Avenue SE
Downtown Roanoke

Gather your friends and make a day of it! Come sip something seasonal, meet our wonderful local makers, and welcome fall with us at The French Farmhouse.

We can’t wait to see you!
Ashley & The French Farmhouse Team

Specialty Products for Virginia Made Saturday

New Limited Edition Autumn Lane Candle from Around Ashley's Table Candle Shop.

Scent Notes: fresh apple, crisp pear, fallen leaves, earthy moss, warm cedar, hint of cinnamon.

Fall Drink Specials from Small Things Coffee & Thrift

Click here for an update from The French Farmhouse!

08/25/2026

A little glimpse of fall around the shop! 🍂 From warm autumn florals and woven textures to pumpkins and ghosts, The French Farmhouse is filling up with everything we love about the season.

New items are hitting the floor daily, and we’ve extended our upstairs sale through Friday! Stop in and find something beautiful to bring a touch of fall into your home. 🤎

08/22/2026

Downtown Roanoke Inc.’s annual Sidewalk Sale is happening TODAY! ☀️

Eighteen downtown retailers are participating, offering special discounts and end of season deals throughout Downtown Roanoke!

With possible showers in the forecast, we’re bringing our sale indoors to the second floor—so you can shop comfortably, rain or shine. Everything on our second floor will be 50% OFF today from 10 AM–6 PM!

While you’re here, be sure to shop our new Fall and Halloween arrivals! We’re in the middle of a complete store refresh, with beautiful new pieces hitting the floor daily. Please pardon us while we work our magic...we can’t wait for you to see everything!

And for everyone who loves our vintage-inspired cabbage dishes, they have been completely restocked! These customer favorites always go quickly, so stop by early to get yours.

Don’t forget to pick up a Downtown Sidewalk Sale Passport, visit the participating businesses and collect your stamps for a chance to win a Downtown Gift Basket valued at more than $400!

Come enjoy a fun day of shopping and supporting local businesses throughout Downtown Roanoke. We can’t wait to see you today at The French Farmhouse!

08/18/2026

Fall has officially arrived at The French Farmhouse! 🍂🎃

The shop is filling up with all the warm, cozy details we’ve been waiting for—beautiful new fall décor, pumpkins, autumn florals, candles, tabletop pieces and just a touch of spooky for Halloween. 🖤

Plus join us for the Downtown Roanoke Sidewalk Sale this Saturday, August 22 from 10AM–6PM. We’ll have special sidewalk-sale finds and great deals outside, PLUS all of our new fall + Halloween arrivals waiting for you inside!

While you’re downtown, stop by the DRI tent in Market Square to pick up your Sidewalk Sale Passport and visit participating businesses for stamps and a chance to win a basket filled with downtown Roanoke goodies. No purchase necessary!

Come spend your Saturday downtown, shop small, save a little (or a lot 😉), and get your first taste of fall at The French Farmhouse.

Thank you to our manager Christina for taking these pictures. 📸❤️

08/06/2026

It’s August, and around here that means it’s time for FALL! 🍁

Our team has been working hard behind the scenes tagging, unpacking, and filling the store with so many beautiful new arrivals. A huge thank you to everyone who shopped our Summer Sale and helped us make some room…because we’re filling it right back up!

Over the next few weeks, you’ll see the store transition into our new everyday, fall, and Halloween collections, with lots more still arriving. We’ll also be announcing the date of our upcoming Fall Open House soon.

And if you missed our Summer Sale, don’t worry! We’ll also be participating in the Downtown Roanoke Sidewalk Sale on August 22nd, so you’ll have another chance to find some great deals.

Before we completely transform the shop for the new season, we had to share this beautiful shot of the store. Madisyn from Breezwood Photography Madisyn Grogan | Natural Outdoor Photographer absolutely blew us away with this photo she captured just before our transition began. Thank you Madisyn!

Come see us downtown this week and discover what’s new.🤍 Open 11 AM to 6 PM on Friday, 10 AM to 7 PM on Saturday and 12 PM to 6 PM on Sunday.

07/24/2026

Hi friends! If you haven’t had a chance to stop in yet, our End of Summer Sale is in full swing!

Take 40%–70% off items throughout our entire second floor. Sale runs through Thursday, July 30th, so we hope you'll stop by, browse, and help us make room for all of the beautiful new fall inventory arriving soon.

You’ll find everyday home décor and seasonal pieces at incredible prices, and once they’re gone, they’re gone!

We also wanted to thank everyone who reached out after our storefront window was broken earlier this week. We truly appreciate all of the kind messages and support from our wonderful community.

We’re happy to share that temporary safety glass has now been installed, so our storefront is safe, secure, and we’re open for business as usual while we wait for the permanent replacement to arrive. If anyone happened to witness what occurred or has nearby security footage from that night/morning, we’d still love to hear from you.

Thank you for supporting our small business. We couldn’t do this without you.

See you soon,
Ashley & The French Farmhouse Team

Before....

And after!

Click here for an update from The French Farmhouse!

07/21/2026

We’re asking for your help. ❤️

We were notified by our neighbors yesterday morning that our front storefront window had been shattered. Thankfully, the inner pane of the double-pane glass remained intact, so no one was able to enter the store.

Unfortunately, our security cameras did not capture what happened, although we are still combing through the footage. If you were in downtown Roanoke and saw anything unusual, or if your apartment or business security camera may have recorded the area, we’d be incredibly grateful if you would contact us. There appears to be a point of impact on the lower right-hand side of the window where the glass was struck.
We are doing our best to investigate and gather any information that might help.

Thank you for supporting our small business and helping us get to the bottom of this. We will be open regular hours today from 11:00 AM to 6:00 PM. ❤️

07/07/2026

We’re continuing our celebration of America’s 250th birthday with another one-day special at The French Farmhouse!

Join us Wednesday, July 8th and enjoy 25% OFF all Kitchen & Dining.

Whether you’re refreshing your kitchen or entertaining this summer, it’s a great time to save on some of our favorite pieces.

We’re celebrating all week with a new featured sale each day, so be sure to stop in and see what’s next!

In-store only. Cannot be combined with other discounts.

We can’t wait to see you! Open 11 AM to 6 PM.

The French Farmhouse
9 Church Ave SE
Roanoke, VA 24011

Click here for an update from The French Farmhouse!

07/06/2026

America’s 250th birthday deserves more than one weekend of celebrating!

To keep the festivities going, we’re offering 25% OFF all florals on Tuesday, July 7th.

It's the perfect time to shop our beautiful selection of realistic florals to refresh your home for summer.

Join us as we continue celebrating this historic milestone and take advantage of different savings each day this week.

In-store only. Cannot be combined with other discounts.

We can’t wait to see you!

The French Farmhouse
9 Church Ave SE
Roanoke, VA 24011

Click here for an update from The French Farmhouse!