10/27/2025
This large Palm Coast pop-up sits at the intersection of real estate history, vintage 3D paper engineering, 1970s corporate culture, and American suburban utopianism. It was created by ITT Community Development Corporation in the early 1970s. This wonderfully preserved pop-up is a rare survivor from a more optimistic time—evoking the bright, breezy spirit of a groovy, carefree era when the future felt sunny, families dreamed big, and the promise of a good life felt just within reach. Its unmistakably 1970s font and radiant citrus-hued color scheme capture the era’s bold design sensibility. Very few—if any—20th-century real estate developments produced anything as elaborate as this pop-up brochure for Palm Coast. It was an exceptional outlier in marketing history, and likely the only large-scale promotional pop-up of its kind ever created for a real estate development. Its existence was made possible by the immense corporate backing of ITT, which, in the early 1970s, poured tens of millions of dollars into promoting Palm Coast—the largest planned community in U.S. history at the time. More info at vintagepopupbooks.com
