Rita's Italian Ice & Frozen Custard

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Rita's Italian Ice & Frozen Custard Rita's treat experience brings you Ice, Custard & Happiness at over 600 shops in 32 states! Frozen Custard - our rich Frozen Custard is a creamy delight.
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Rita’s Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation. With over 600 shops operating in 32 states, our popular chain offers a variety of frozen treats that will leave your taste buds wanting more! Italian Ice - our famous Italian Ice is made fresh daily, featuring real fruit flavors that burst with refreshing goodness. Layered Gelati - a perfect blend of Italian Ice and Frozen Custard in our layered Gelati. Blenders drink lineup - quench your thirst with our delightful Blenders drinks. Milkshakes - creamy and indulgent, our Milkshakes are a treat for any occasion. Sundaes - dive into a world of toppings and flavors with our Sundaes.

Two bold flavors and one 𝘔𝘪𝘴𝘵𝘰® Shake mood🍏🍒Swing by, grab a straw and shake up your usual order. ✨Availability and hour...
10/12/2026

Two bold flavors and one 𝘔𝘪𝘴𝘵𝘰® Shake mood🍏🍒

Swing by, grab a straw and shake up your usual order. ✨

Availability and hours may vary by shop and day.

10/11/2026

The Zombie’s Blood lineup has a way of disappearing.

Try the Ice, Blendini®, or Misto® before it slips away. 🩸

Availability and hours may vary by shop and day.

💙🍋 Our FINAL Saturday of the season is here! 🥹🍧We’re making these last few days extra sweet with a lineup of your favori...
10/10/2026

💙🍋 Our FINAL Saturday of the season is here! 🥹🍧

We’re making these last few days extra sweet with a lineup of your favorite Italian Ice flavors, frozen custard, and a little spooky fun with Zombie’s Blood! 🧟‍♂️🩸

Whether you’re stopping by for your usual favorite or trying something new, come make one more sweet memory with us! ❤️

📍 Rita’s of Brighton
⏰ Open TODAY: 12 PM – 9 PM

Only a few days left before we say SEE YOU IN MARCH! 🥹💚

The countdown is officially on! 🥹💚❤️It’s bittersweet to say goodbye, but what an AMAZING season it has been! We’re so gr...
10/10/2026

The countdown is officially on! 🥹💚❤️

It’s bittersweet to say goodbye, but what an AMAZING season it has been! We’re so grateful for all the love, support, familiar faces, and memories made along the way. 🫶🏼

We have just 3 DAYS LEFT, and we would love to see you one last time before we close for the season!

📅 Our Final Hours:
💚 Saturday, October 10 | 12–9 PM
❤️ Sunday, October 11 | 12–9 PM
💚 Monday, October 12 | 12–6 PM — OUR LAST DAY!

Whether you’re stopping by to stock up on your favorites or just coming to say goodbye, we can’t wait to see you! 🥰

From our Rita’s of Brighton family to yours, THANK YOU for another unforgettable season!

One last Rita’s run before we say SEE YOU IN MARCH! 💚❤️

Another bittersweet goodbye! 🥹💚💙 Today is Adrian’s last shift of the season! Thank you for being part of our Rita’s of B...
10/09/2026

Another bittersweet goodbye! 🥹💚💙 Today is Adrian’s last shift of the season! Thank you for being part of our Rita’s of Brighton team and helping us finish out the season strong! We appreciate all your hard work and dedication. 🍦✨

Show Adrian some love as he wraps up his final shift! 💚

10/09/2026

The recipe for a monster craving 🧟‍♂️

Zombie’s Blood Ice
Vanilla Frozen Custard
Chocolate Chips

Bring it to life at your local Rita’s 🩸

❤️💚 Our little goodbye corner is ready! 🥹As we prepare to wrap up another amazing season, we wanted to create one last m...
10/09/2026

❤️💚 Our little goodbye corner is ready! 🥹

As we prepare to wrap up another amazing season, we wanted to create one last memory spot for our customers!

📸 Stop by, snap a picture, and tag us!

We’d love to see your smiling faces before we close for the season.

Thank you, Brighton, for another season of Ice, Custard & Happiness! ❤️

Your keyboard said it, not us. 👀If 𝘙𝘪𝘵𝘢'𝘴® is on your mind, stop by and grab the treat you’ve been thinking about.
10/09/2026

Your keyboard said it, not us. 👀

If 𝘙𝘪𝘵𝘢'𝘴® is on your mind, stop by and grab the treat you’ve been thinking about.

Gwen and Adrian are holding down the floor tonight! 🍦💚 It’s also Gwen’s last shift of the season! 🥹 Thank you, Gwen, for...
10/08/2026

Gwen and Adrian are holding down the floor tonight! 🍦💚 It’s also Gwen’s last shift of the season! 🥹 Thank you, Gwen, for all your hard work and dedication. We appreciate you! 💚👏

💚🍦 It’s Bella’s Last Shift! 🍦💚Bella joined us to help finish out the season, and we’re so grateful she did! 🥹💕Thank you,...
10/08/2026

💚🍦 It’s Bella’s Last Shift! 🍦💚

Bella joined us to help finish out the season, and we’re so grateful she did! 🥹💕

Thank you, Bella, for jumping right in, lending a helping hand, and being part of our Rita’s family during these final weeks!

Stop by today and show Bella some love as she wraps up her last shift of the season! 💚🍧

10/08/2026

You asked, and it’s back from the grave. 🧟

🍧💙 THURSDAY’S FLAVOR LINEUP IS HERE! 💙🍦The countdown is ON! ⏰ Only a few days left to enjoy your Rita’s favorites before...
10/08/2026

🍧💙 THURSDAY’S FLAVOR LINEUP IS HERE! 💙🍦

The countdown is ON! ⏰ Only a few days left to enjoy your Rita’s favorites before we close for the season!

🍂 Fall favorites: Pumpkin Pie & Coconut Cream
🥭 Fruity favorites: Mango Pineapple, Watermelon & Green Apple
🍬 Sweet treats: Sour Patch Kids Red, Gummy Bear & Unicorn!

🍦 Plus, Chocolate, Vanilla & Twist Frozen Custard!

📦 STOCK-UP SEASON IS HERE! Grab your favorite Italian Ice flavors by the quart or gallon before they’re gone!

💙 Don’t wait until the last minute! Our final day is Monday, October 12th!

📍 Rita’s of Brighton
⏰ Open 12–9 PM

Leah & Gwen are ready for YOU! 🍧💚🙌Only a few days left to get your Rita’s fix before we close for the season! Come say h...
10/07/2026

Leah & Gwen are ready for YOU! 🍧💚🙌

Only a few days left to get your Rita’s fix before we close for the season! Come say hi, grab your favorites, and stock up while you still can! 🥹🍦

We’ll miss you — just 5 days left! 💚

Wednesday’s flavor lineup is looking GOOD! 😍🍧From fruity favorites like Mango, Blueberry & Green Apple to fun picks like...
10/07/2026

Wednesday’s flavor lineup is looking GOOD! 😍🍧

From fruity favorites like Mango, Blueberry & Green Apple to fun picks like Gummy Bear, Tropical Daiquiri & Sour Patch Kids Red — there’s something for everyone! 💙

🍦 Frozen Custard: Chocolate, Vanilla & Twist

⏰ Open 12–9 PM
📍 Come get your Rita’s fix while you still can — only a few days left in our season! 🥹🍧💙

Some things change, your 𝘙𝘪𝘵𝘢'𝘴® order doesn’t😌What’s been your go-to since day one?
10/06/2026

Some things change, your 𝘙𝘪𝘵𝘢'𝘴® order doesn’t😌

What’s been your go-to since day one?

Consider this your warning: Zombie’s Blood Ice has returned. 🧟‍♂️🩸Find it in a Gelati, 𝘉𝘭𝘦𝘯𝘥𝘪𝘯𝘪®, or 𝘔𝘪𝘴𝘵𝘰® Shake and ma...
10/05/2026

Consider this your warning: Zombie’s Blood Ice has returned. 🧟‍♂️🩸

Find it in a Gelati, 𝘉𝘭𝘦𝘯𝘥𝘪𝘯𝘪®, or 𝘔𝘪𝘴𝘵𝘰® Shake and make your next 𝘙𝘪𝘵𝘢'𝘴® run a little more wicked.

Your plans need one more stop. 🍂Whether you’re headed to the pumpkin patch, apple picking or a bonfire, grab your Pumpki...
10/02/2026

Your plans need one more stop. 🍂

Whether you’re headed to the pumpkin patch, apple picking or a bonfire, grab your Pumpkin & Apple Butter favorites before they’re gone on 10/4.

Celebrate October 1 with a 𝘙𝘪𝘵𝘢'𝘴® Frozen Coffee!
10/01/2026

Celebrate October 1 with a 𝘙𝘪𝘵𝘢'𝘴® Frozen Coffee!

09/30/2026

Something spooky is heading to 𝘙𝘪𝘵𝘢'𝘴® 👀

Can you guess each treat before the final reveal?

The fright begins October 5. 🎃

09/28/2026

Can’t think of anything more perfect than this✨

09/27/2026

Can you crack the code?

Read the first letter of each emoji to reveal a message made for you.

Drop your guess in the comments!

Address

1900 Clinton Avenue S
Rochester, NY
14618

Opening Hours

Monday 12pm - 9pm
Tuesday 12pm - 9pm
Wednesday 12pm - 9pm
Thursday 12pm - 9pm
Friday 12pm - 9pm
Saturday 12pm - 9pm
Sunday 12pm - 9pm

Telephone

+15853602891

Website

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