In a market where consumers are barraged by advertising and marketing campaigns delivering an onslaught of lifestyle and fashion messages, a brand name is a powerful tool. Our mission is to create a universal “Greek Lifestyle” brand of clothing/merchandise with the central aim of becoming the “Official brand” of Greek-Letter organizations. The design and manufacturing of our “Greek” product line i
s intended to reflect the lifestyle of the overall “Greek” market. Additionally, our purpose is to create a line of “Greek” merchandise that revolutionizes the way consumers view “Greek” paraphernalia. Beginning with the ultimate in Americana, the letterman jacket offers a classic sportswear shape that has become an iconic menswear style. Also referred to as a baseball or varsity jacket, this style traditionally features a boiled wool front, snap fastenings, ribbed cuffs and contrast sleeves. To take part in his dream and share in his vision, Brother Darryl G. Sanders founder and owner of GREEK, LLC wanted Kappa Alpha Psi to be the first Greek-Letter organization his company would retail this lifestyle advertisement of redefining American “Greek” style to. Subsequently, Kappa Alpha Psi fraternity, Inc. is the first Greek-Letter consumer segment to wear our innovative brand of letterman jackets.
