Once Upon A Time Toys

Once Upon A Time Toys We are a specialty toy store located in Rocky River, Ohio. Established in 1984. We try to provide toys that facilitate their creative play.

We choose toys that will spark your child’s imagination and creativity, encourage social skills, explore the world through play and just be plain fun. We are always searching for unique new toys that won't be found in mass market stores. Quality and play value that encourage creativity and social interaction are our goals. We believe that the ability to interact face to face with other humans is diminishing in the internet age. Those that grow up playing with other children, rather than sitting in front of their computer screens, will be sought out .

09/17/2026

Some of the newest squishy and crunchy additions!

💀 Crunchy Skulls & Pudding
🍌 Vaseline banana w/ mixed fruit 🍓🍉🥝🍎🍊
🌭 Jumbo Hot Dogs🌶️Chili peppers & 🐶Dogs
🤪 Funny Face Cubes
🥥Restock on Coconut Oil balls too!

09/12/2026

🍍🐹 How cute is this Jumbo Pineapple Hamster squishy?!! You’re always going to find something unique at Once Upon A Time Toys! We are your official Squishy Headquarters 💛

09/09/2026

So many new squishies in stock!

📖 Join us for The Kindness Club this Saturday, August 22nd at 10am! It’s a cozy hour of stories, simple kindness activit...
08/19/2026

📖 Join us for The Kindness Club this Saturday, August 22nd at 10am! It’s a cozy hour of stories, simple kindness activities, and connection for young children and their caregivers. Through storytime and play, we’ll explore empathy, helping others, and the small moments where kindness grows. Hosted by Barb Consiglio, founder of Joy Jean media.

About Barb and Joy Jean Media:

Barb is a mom of two young boys and the founder of Joy Jean Media, where she creates children’s books and parent resources designed to help families raise kind, empathetic kids through simple, everyday moments.

With a background as a health reporter, Barb brings a research-informed approach to parenting—translating what we know about child development into tools families can actually use. Her Kindness Series includes stories that help children understand empathy, helpfulness, and inclusion, each with
“Kindness Conversation Starters” to carry the message beyond the page.

If you’re looking for meaningful stories and activities that also helps spark real conversations, you can explore the Kindness Series and join the Kindness Community (with a free 5-minute kindness habit guide) here: JoyJeanMedia.com

Have you seen the new Spider-Man movie?! ❤️💙We got in some new Lego Spider-Man sets and the Zipstring Aracna is a must h...
08/14/2026

Have you seen the new Spider-Man movie?! ❤️💙We got in some new Lego Spider-Man sets and the Zipstring Aracna is a must have gift any Spidey fan ZipString ® 🕷️🕸️

08/14/2026

New arrivals and restocks! Make us your first stop for all things squishy and trendy 🔥 This has truly been the summer of squish 😂

We love all these new dress ups from Little Adventurers! Especially a good Toy Story theme 🤠They are soft and comfortabl...
08/08/2026

We love all these new dress ups from Little Adventurers! Especially a good Toy Story theme 🤠They are soft and comfortable, no itchy seams or underskirts, made for kids to take off and on all by themselves! Made for every day play ✨ Little Adventures Dress Ups

08/05/2026

Just in at Once Upon A Time toys! The new August release of Webkinz including:

🦄 Enchantec Unicorn
🐘 Asian Elephant
🦒 Northern Giraffe
🐶 English Cream Retriever

08/05/2026

Just a few Teenie NeeDohs left for today!

08/05/2026

Edit: SOLD OUT!

🎉NeeDoh drop at noon today, August 5th! Our NeeDoh selection is available FIRST COME, FIRST SERVED. We are open 12-6pm.

Please note:

📞No phone calls or holds
💚Limit 2 total NeeDoh per person no duplicates
🔥Due to the high demand, we cannot guarantee availability

Thank you for supporting our local toy store - we can’t wait to see you!

Here’s what we have:

Super NeeDoh
3pk Teenie NeeDoh
3pk Teenie funky pups
Snow Ball Crunch
Nice Cream Cones
4pk Nice Ice Babies
Teenie singles assortment

NeeDoh Official

Address

19285 Detroit Road
Rocky River, OH
44116

Opening Hours

Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 12pm - 6pm
Saturday 10am - 5pm
Sunday 12pm - 4pm

Telephone

+14403332327

Website

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