10/14/2025
Thank you to everyone who visited me at Phê Coffee this past weekend! I had a wonderful time connecting with all of you there and sharing my handmade artisanal chocolates with you. A lot of you were seeing and tasting them for the first time, and some of you visited Phê Coffee for the first time because of me, which I sincerely appreciate!
This was Phê Coffee's first-ever pop-up, and I also want to thank them for this fun and fulfilling opportunity, especially owners Dat, Hanh, and Chloe, and their team! They told me about their goals to support local small businesses such as me and to build community, so I am thrilled to collaborate with them on this journey!
My brand isn't just about good chocolate, it's about connection, community, and collaboration. It's about sharing something personally handmade with people we care about and having that fun and meaningful experience together. So of course a coffee shop would be an excellent place by nature for me to share my chocolate, but what makes Phê Coffee extra special for me is that it's in the heart of my home city, St. Paul, and right next to the beloved St. Paul Farmers' Market, which I used to visit with my mom on Saturday mornings as a kid. Phê Coffee is a cozy place that feels like home, and indeed, the decor and warm inviting atmosphere are so comfortable that I observed people enjoying each other's company or relaxing solo for hours at a time.
Plus, Phê Coffee serves ube and pandan drinks, which are flavors I grew up with, so along with my own ube and pandan bonbons, that's a great pairing! That assortment, along with my "Cinnamon Spice Minnesota Nice" assortment featuring three versions of my fan-favorite Cinnamon Cayenne Ganache bonbons, were popular this past weekend!
📸 Photos: all by me (Canon EOS R10, Sigma 17-50mm f2.8 lens) except for the shot of me, which is a still from a story by Phê Coffee co-owner Chloe Nguyen. (I took photos of her having the most delightful time photographing people!)
Phê Coffee food/drink photos in order of appearance: Banana Foam Matcha, the Purple Lava (personal fave), the Salty and Cheesy, Banh Mi Ni, Chicken Pesto Panini